Search results

My bold, indeed. As an example when Humphrey Davy named aluminum that's what he originally named it. It was only changed to aluminium as a group of British scientists preferred that as it aligned with naming conventions that existed at the time. Davy always though it should have been spelled his...

The 200 and 300 variants were notably underpowered compared to anything else (although enough to be functional). As above pilots of them used to say that they only took off due to the curvature of the earth. The 600 series, especially, was much better in terms of performance. 1770984209 Nope...

No over-analysis, just explaining the process by which these ads come into being and how their performance is monitored. How it works is more complex than that, this ad is full of small subliminal things as well as the obvious.

As I've repeated many times, advertising is extremely sophisticated nowadays (especially when the campaign is being run by a company like Saatchi's, as this is) for larger commercial organisations and driven by data and metrics. Adverts like this are aimed at specific groups of people in...

I’m quite a bit younger than the target demographic as well but still watch ITV3 occasionally! 1770926953 Your last paragraph is correct

Cunard mostly advertise on daytime television such as ITV3 that has a more mature (and as you identify, often wealthy) audience, normally next to adverts for walk in baths and the RSPCA. Viking river cruises and Hertigruten go after similar markets.

It’s subliminal but it’s there and was pointed out by a number of people much earlier in the thread. But again, it’s not aimed at you.

I get how advertising works as my organisation use it very effectively and I see the metrics routinely. It’s clearly not unwatchable to the majority as the agency involved wouldn’t have released it into the wild if that were the case. It’s almost as if hugely expensive ad agencies know what...

For the fourth time (at least) it isn’t aimed at the likes of you and I, it’s aimed at those who don’t often use rail or may be looking at driving/ NatEx/ Flix. Just turn it off/ over for 30 seconds if you don’t like it. At least it’s stuck in your mind, which is the point… I’m not sure what is...

The amount of tickets purchased through third party sellers and the times those purchases are made, plus Railcard use, which informs demographics etc is also readily available information for the TOC (at least if it’s got any commercial nous at all..) Most people don’t understand just how...

Station and station stop aren’t interchangeable.

It’s not remotely ‘impossible’. As said previously there are very sophisticated methods of judging reach, including to which age groups and via which channels and then commercial activity thereafter in terms of increased visits to website/ booking engines and other research feedback etc. This...

Inquests in the rest of the UK are the same. If it’s something that’s been investigated by another body eg NHS/ other healthcare body HSE then that investigation will contain recommendations (some legally binding) that will have action plans sat against them. These form part of the inquest...

Canals are frequently used if they’re the nearest source, they’re very long so the depth isn’t that much of an issue.

The fire services own postings state that they utilised and open water source, so the canal is a likely option.

Just like Gareth Dennis has done…

No, he’s guessing. He’s not part of the investigation and has no access to it. He may be correct, he may not be and his hypothesis may well be credible, but it didn’t alter the fact that he doesn’t actually know. His rail experience should make him think twice before espousing his guess as...

He's guessing, unless he's on the ground in Spain and has access to the investigation. And we can safely assume that he's not and doesn't. 1768834708 Without access to the investigation that's exactly what it is...

Indeed, it's happened after Ken Booth, who owned the yard, died. The family have obviously decided that they don't want to carry it on and I suspect it would be very difficult to sell as a going concern. The land will be worth a considerable amount on its own. Very sad for the staff, though.

No. They’re completely and totally different. Nobody really cares if a heritage operation cancels its trains as they don’t provide a service that anyone relies on. Trains travel MUCH more slowly and lines don’t rely on tech in anything like the same manner that Network Rail lines do. However...