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I don't think there is an overall strategy. Places like Bristol/Leeds/Norwich seem to have branding that works well, in other areas it would seem not. Although we are slowly seeing a decline in corporate image. South Yorkshire for example was traditional First (broken image) but even that is...

It makes sense to crack on with a refresh programme whilst vehicle requirement is low and likely to be as low as it ever will be. Costs for refresh will have already been taken into account before lockdowns/low patronage. The big spends, i.e. VOR and new orders are likely to take the biggest hit...