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London North Eastern Railway (LNER) First Class service

speedy1

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1 Sep 2023
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457
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Mossley
Sorry, I wasn't trying to be condescending or tow the party line (LNER aren't my party for one, though I am very familiar and experienced with their CX structure). From my perspective, there are a lot of heuristics at play which give paying passengers the impression they've been denied something they're entitled to simply because they've previously received a high level of service - even though nothing in their ticket conditions stipulates this is what they're paying for.

When you compare LNER with UK and European operators that don't offer this type of catering as part of their First Class product (TGV, ICE, etc.), LNER and its predecessors have created an impression of a premium service that isn't guaranteed on paper, but which resonates strongly enough with passengers to influence their ticketing decisions and expectations. Obviously, if that service is downgraded or isn't guaranteed, it can leave folk feeling cheated even if that was always the case, and the only thing that exposed it is receiving a downgraded level of service that still outranks other operators by comparison. Where it isn't actually a guaranteed entitlement, that creates a grey area where a reduction in service is psychologically perceived as a loss of value. LNER is its own worst enemy in that regard, but passengers can also inflate their expectations simply because a train offers metal cutlery and porcelain tea cups.

Consistently offering less can lead to greater satisfaction than occasionally offering more and then scaling it back. If passengers know exactly what they're buying - i.e. a First Class seat for the journey, but not a guaranteed catering service — expectations are more consistent. So it's no surprise that people moan when the catering offer changes or when a 50 minute journey doesn't yield the full product because of logistical constraints. But pointing that out isn't a cliché or defending LNER... it's just recognising the consumer dynamics at play and the reality of the situation from both sides.

Complaining about a complimentary service on the basis of what has become the expected, borderline entitled (or exasperatingly snobbish) standard isn't necessarily going to incentivise LNER to improve it - it could just demonstrate that the current offer isn't worth the cost, and therefore it would only encourage further scaling back. Then people will reminisce about today's offer in the same way they reminisce about steak dinners on HST restaurant coaches.

Knowing what the fare T&Cs actually guarantee at least makes feedback more meaningful and constructive, and gives LNER a clearer incentive to improve the offer rather than simply maintain an expectation it can no longer justify or sustain because it keeps leading to false expectations and false perceptions of lost value (even if its at its own fault in comms, but nevertheless would be to the detriment of fare paying passengers).

Metal cutlery and porcelain tea cups are powerful things. Heuristics for you, I guess.

I'm afraid I don’t think this really addresses the point being raised. Much of the response focuses on T&Cs and fare conditions, which risks distracting from the broader issue: a company is also responsible for its marketing, particularly when customers make purchasing decisions based on how a service is presented. For example, the prominent use of the word "Signature" in the journey planner is clearly relevant to the expectations customers may reasonably form.

I'm also not convinced that attributing customers' expectations to the use of metal cutlery is a particularly persuasive argument. Surely the prominent display of a "Signature" menu in the journey planner is at least as relevant when considering why customers might expect a certain standard of food.

With respect, I think this response overlooks the central issue and places rather too much emphasis on customer expectations, rather than considering how the company's own marketing may have contributed to them.
 
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MrJeeves

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I found the scone quite underwhelming, but the rest was quite nice even as someone who's not a big fan of quiches.

I sort of expected mini triangular sandwiches, and was quite surprised to see the tiny rectangular slithers, but I still think it was a good option.

Still rather have the toastie next time, though!
 

Butts

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Stirlingshire
That's as good as you'd get on BA in Club Europe for an Afternoon Tea.

OP travelling Edinburgh to London so would expect another offering further down the line ?
 

richardderby

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20 Nov 2010
Messages
419
That's as good as you'd get on BA in Club Europe for an Afternoon Tea.

OP travelling Edinburgh to London so would expect another offering further down the line ?
probably better than BA at the moment, and yes, usually something else after York, especially if crew have changed en route...
 

Justin Time

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11 Dec 2025
Messages
39
Location
South Shields
Currently on 1E07 twixt Newcastle and Doncaster in a sparsely populated coach K. Pleasant, friendly and efficient service and a tasty full LNER breakfast.
Mind you, it’s obvious there’s a water shortage as the bottles are now 250ml, down from 330. Still, it’s “free”.
 

Floydlover25

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Joined
5 Feb 2011
Messages
58
LNER Autumn Menus are now up



 
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eoff

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15 Aug 2020
Messages
727
Location
East Lothian
I was on a couple of LNER first class services in the last two weeks and I was struck by that "Chef-inspired" phrase, whatever it means.

And it seemed that from Edinburgh to Newcastle they could not be bothered to bring the cold drinks trolley around until after the hot trolley had come and all the food delivered and most people had finished their food.
 

WesternLancer

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12 Apr 2019
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15,441
Was on a couple of LNER first class services in the last two weeks and I was struck by that "Chef-inspired" phrase, whatever it means.
And it seemed that from Edinburgh to Newcastle they could not be bothered to bring the cold drinks trolley around until after the hot trolley had come and all the food delivered and most people had finished their food.
Yes. The order in which things are served is odd. And presumably for some operational reason as opposed to logical ‘dining’ reason.

But hey it’s “free”
 

takno

Verified Rep - Traksy
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9 Jul 2016
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6,614
Yes. The order in which things are served is odd. And presumably for some operational reason as opposed to logical ‘dining’ reason.

But hey it’s “free”
I could be reading too much into it, but it seems like the booze menu is stripped of all positive descriptions and with a rather prissy comment about serving one drink at a time. Maybe they've decided to send the cold trolley round less for the sake of our health.
 

speedy1

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Joined
1 Sep 2023
Messages
457
Location
Mossley
New menus look decent overall

"Earl Grey and lemon choux bun 92 kcal" either the calories are a typo or that's tiny bun. Sad to see the current desert pot gone, it was my favourite
 

Clansman

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Scotland
Yes. The order in which things are served is odd. And presumably for some operational reason as opposed to logical ‘dining’ reason.
It's up to the crews.
I could be reading too much into it, but it seems like the booze menu is stripped of all positive descriptions and with a rather prissy comment about serving one drink at a time. Maybe they've decided to send the cold trolley round less for the sake of our health.
The 1 drinks per time sign was there since the last menu. It was requested by staff to stop ungrateful buggers kicking off and exclaiming "but I got two last time!" when they have to ration down to 1 when it's busy. They can still use discretion though - so it's not an absolute rule, just a solid anchor point to set expectations.

Some people will still moan though, but then they'll not be the ones who will get the benefit of staff discretion in future. So it's a win-win.
 
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Butts

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Stirlingshire
It's up to the crews.

The 1 drinks per time sign was there since the last menu. It was requested by staff to stop ungrateful buggers kicking off and exclaiming "but I got two last time!" when they have to ration down to 1 when it's busy. They can still use discretion though - so it's not an absolute rule, just a solid anchor point to set expectations.

Some people will still moan though, but then they'll not be the ones who will get the benefit of staff discretion in future. So it's a win-win.
So the in and out of East Coast/ Virgin days has officially been consigned to history?
 

Darandio

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24 Feb 2007
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11,147
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Redcar
"Chef-inspired" sounds like ChatGPT drivel.

Sounds to me like something i've been seeing for the last 25-30 years, especially since food related tv programmes blew up and the chefs involved became famous. Food ranges in supermarkets from these chefs were using identical speak ages ago, long before AI became mainstream.
 

sabanda

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25 May 2025
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165
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Bournemouth
Sounds to me like something i've been seeing for the last 25-30 years, especially since food related tv programmes blew up and the chefs involved became famous. Food ranges in supermarkets from these chefs were using identical speak ages ago, long before AI became mainstream
I know that use of this style of hyphenation has increased substantially since the dawn of the AI era, but can’t profess to having paid these things much attention until recently - so you are probably right!
 

takno

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9 Jul 2016
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It's up to the crews.

The 1 drinks per time sign was there since the last menu. It was requested by staff to stop ungrateful buggers kicking off and exclaiming "but I got two last time!" when they have to ration down to 1 when it's busy. They can still use discretion though - so it's not an absolute rule, just a solid anchor point to set expectations.

Some people will still moan though, but then they'll not be the ones who will get the benefit of staff discretion in future. So it's a win-win.
Makes sense. Don't think I've ever actually asked for more than one at a time anyway - it's more just something that happens when a crew don't fancy doing 2 runs. Just a bit jarring the way the menu goes from "delicious" this and "chef inspired" that to an extremely plain drinks menu.
 

D6130

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12 Jan 2021
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9,156
Location
West Yorkshire/Tuscany
Currently enjoying a full LNER veggie breakfast on board 1A10, 06 55 Skipton-Kings Cross. Usual friendly, informal, but efficient service from the excellent Leeds crew.IMG_20260918_080233.jpg
 

SoloSR334022

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18 Sep 2023
Messages
162
Location
Dechmont, West Lothian, UK
Quick question, see if you're on the same service from morning on the breakfast till the lunchtime menu for example leaving London at 8am and arriving at 2pm in Aberdeen is it possible to get 2 complementary meals like breakfast and lunch or are you still limited to 1 per journey?
 

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