BurtonM
Member
Branding the 170, 195, 331's or 350's when they arrive I would understand but why put the GBR branding on the dross of the Northern fleet your planning to replace? Perhaps their planning a TfW 14x style branding promoting the departure of those fleets when the new trains order is finally announced?
Because there's at least five years of daily, active use left in Sprinters based on the Angel lease extensions, and the fact the procurement process for the replacements is only just getting out of the gate... Plus, for what it takes to remove the vinyls and stick one new one on (couple of heat guns, couple of hours), it's worth having the right operator's name on the train in a cost efficient manner, rather than the tarnished relic of franchising that it's replacing, or exercising sheer idiocy through full GBR liveries on 150s. It's a lot better than nothing, it shows that GBR are doing something in the north, and it means that 'Northern' isn't hanging around like a bad smell as GBR rolls out nationwide. It doesn't put good money after bad, but it shows that we're as much a part of GBR as everyone else. There are other base white trains about like on Thameslink - and the white and blue is 'close enough' to GBR that by removing the Northern decals, it's not too out of place - and might actually look OK/reasonably consistent - as it's just a plain livery under all the circles and App Store nonsense.
And to that end, if all those URLs and App Store links stay on the sides of the trains, they have to lead somewhere - GBR aren't going to want to host and maintain Northern's entire brand package - websites, URLs, apps, a degree of PR - why would they dump a load of money into keeping a dead brand they'd replaced on life support when they could pull off a few vinyls from the trains overnight at Newton Heath, and redirect everyone to GBR's apps and sites instead of competing with themselves?
GBR is replacing Northern, if the Northern brand lingers then people will think it still exists, and they'll try to engage with it and wonder why the north has been left behind when everyone else has got GBR.
I'd say it's rather well thought out.
I'm now starting to wonder something though - will the 350/2s get full GBR liveries, or will they go base white to match the rest of the Northern fleet for consistency? I think it's a dead cert whatever they get won't carry any Northern branding though.
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the one that ha been branded will only work the limited "Bee Network" services on an ad-hoc basis anyway since the fleet will be used across the North West?
323239 isn't Bee Network branded per se, it's a promotional livery saying that Bee Network Rail is 'coming soon'.
