Tesco Share Price Drop...

[Butts]

With regard to IRN BRU - Scotland is the only country in Western Europe where Coca Cola is not the number one seller.

No prizes for guessing what is

 

[SS4]

With regard to IRN BRU - Scotland is the only country in Western Europe where Coca Cola is not the number one seller.

No prizes for guessing what is

Whisky? (most definitely without an e)

 

[Nym]

It's an AG Barr Beverage

 

[Tomonthetrain]

Yet Tesco can afford to buy a council car park to turn into another store

 

[Butts]

It's an AG Barr Beverage

Standby for a heretical comment - I actually prefer Coca Cola - I used to like Tizer until they missed about with the formula

Tesco in Scotland do sell all AG Barrs other products - cherryade, limeade etc which are often hard to find in England.

 

[Ivo]

Tesco in Scotland do sell all AG Barrs other products - cherryade, limeade etc which are often hard to find in England.

Hard to find? I didn't even know such products existed!

 

[WestCoast]

My Scottish friend prefers an own brand Irn Bru over Barrs, but I can't remember which brand it is.
--- old post above --- --- new post below ---

Hard to find? I didn't even know such products existed!

I've seen Barrs limeade and cherryade e.t.c in England. I think it was in Home Bargains.

 

[Butts]

My Scottish friend prefers an own brand Irn Bru over Barrs, but I can't remember which brand it is.
--- old post above --- --- new post below ---


I've seen Barrs limeade and cherryade e.t.c in England. I think it was in Home Bargains.

Yes sometimes they have the odd "job lot" in Lidl as well.

Wonder if Coca Cola / Pepsi are keeping them out of the "big boys"

 

[DavidBrown]

Yet Tesco can afford to buy a council car park to turn into another store

You see, just because Tesco has seen a dip in profits and a fall in sales doesn't mean that they have 50p left in the account and can't afford anything. Infact their first reaction was to say that they'll spend a lot more on their UK stores (although that's to be on their existing stores - the number of new stores will seemingly gradually decrease). I think we'll see a refreshed product range and store look, and hopefully a big review in their advertising and pricing policies.

Incidently, whilst Googling various bits after a topic on retail on another forum, I stumbled across this from April 1999. Sainsbury's was in big trouble - announcing job losses (if that happened to one of the big 4 today, the whole stock market would crash through the floor), and a marketing campaign that proved disasterous (sound familiar?). Tesco knew what it was doing then - Clubcard was still new and innovative, it's own label lines were a hit, and their early attempts at various store formats were proving highly popular. Back then, having a Tesco Express just around the corner, where you get your daily basics within a 5 minute walk at Tesco quality and prices, was very much a novelty compared to trekking down the local High Street going into 20 different shops to get your basics.

What changed? Sainsbury's reinvented itself. New logos, slogans, products, prices and adverts has certaintly seen it get out of trouble and become generally loved once again. Tesco certaintly no longer has a place in people's hearts, and they still heavily rely on their innovations from the 90's like Clubcard, their Value and Finest ranges and other store formats. I suspect we'll see a lot of changes and innovations at existing stores over the next few months and years.

 

[Ivo]

Tesco 'to tailor deals based on income'

Tesco is to start customising its in-store products and promotions according to the income of local families, retail magazine The Grocer is reporting.

As part of the strategy, value-brand products will be promoted more heavily in poorer areas, while the supermarket's Finest range of goods will fill more shelves in richer neighbourhoods. Stores will also tailor their promotions and discounts according to what they believe will suit customers in each particular area/region.

The supermarket has stressed that there will be no variance in the price of non-discount goods across its branches.

However, given the vast amount of deals on offer in Tesco stores, it's clear that a shopper in a more affluent area might end up paying significantly more for their basket of goods than someone in a less well-off part of town.

"Tesco Squeezed at both ends"

While the supermarket already tailors its products based on the shopping habits of its Clubcard members, this takes the strategy to a new level.

Perhaps one of the reasons behind the controversial move is the fact that its rivals have been eating into its share of the market.

Discount chains like Aldi and Lidl have been enjoying double digit sales growth in recent years, while stores like Waitrose and Sainsbury's have been applying pressure at the higher end of the market.

Make no mistake: the supermarket giant is feeling the pressure, having issued its first profit warning for 20 years at the start of January.

The Grocer reports that Tesco will initially trial the strategy in around 300 of its stores.

 

[jon0844]

Living in Hatfield, we should see prices slashed then! Not that it will get me to go back there.

It is precisely these sorts of pricing tricks that stopped me going there in the first place. Trying to charge what it thinks I can afford is arrogance to the extreme! I prefer to look a bit longer term than a few cheap deals (bribes). Maybe my loss, but if I feel good for making a stand then I can live with that.

Sent from my MB860 using Tapatalk

 

[Ivo]

My view on this is that it is a good thing there is no Tesco superstore in Bath (Question: Is there anywhere larger that has no Tesco superstore?), because otherwise they would charge £5 for a bottle of Economy lemonade - usual price in the region of 20p hock:

 

[WestCoast]

They already do this to a certain extent, with the market analysis data coming from the in-store sales, Clubcard and other sources.

 

[jon0844]

Tesco knows more about me than me!

Every few months I get a bunch of money off vouchers, for rather tidy sums (but obviously when spending a tidy sum too). They seem to want me to come back.

Sent from my MB860 using Tapatalk

 

[WestCoast]

Tesco knows more about me than me!

Every few months I get a bunch of money off vouchers, for rather tidy sums (but obviously when spending a tidy sum too). They seem to want me to come back.

They certainly do! If you have a clubard, they know who you are and if you have a family and/or partner. They also know when you shop, where you shop, at what time you shop and what type of goods/services you tend to buy from them. They know how you like to pay and how you like to spend your vouchers (therefore revealing your leisure habits). The market research data is tremendously valuable - it's a peak inside the lives of their customers.

On the flip side, the Avios clubcard offer next month looks very good!

 

[gswindale]

They could do with using some of this data already. Have they not figured out yet that not only is it in Wales that welsh cakes or eaten or does the fact that we buy a few packs everytime we're down that way not count.

Here in the Royal county we seem to suffer from a lack of quality cake shops. No welsh cakes and it is practically impossible to find a bakery selling decent sized custard slices.

 

[WestCoast]

They could do with using some of this data already. Have they not figured out yet that not only is it in Wales that welsh cakes or eaten or does the fact that we buy a few packs everytime we're down that way not count.

Depends on how many people buy them from Tesco, shelve space is extremely valuable, even in massive stores. Like I said, I am not a huge fan of the way Tesco operates, but I still have to admire the competitive advantage that is the Clubcard.

 

[jon0844]

Our Waitrose sells Welsh cakes! Not as good as the ones my nan made though.

 

[SS4]

Delete me please