It's a sealed bid....
So everything that has been mentioned so far in this thread is utterly and totally irrelevant in terms of actually awarding the new franchise. Completely.
The bid will be assessed on what each (anonymous) bidder tenders in terms of aspirations -
what they want to do over the next X number of years. A bid is an extraordinarily long document filled with financial and operational minutae.
Passengers won't be consulted on who they want the next operator to be.
However -
People who dislike Virgin tend to do so for one of a few reasons:
1. They hate Branson and/or Souter
2. They dislike Voyagers and Pendolinos (fair comment with the Voyagers IMO - look how nice a 222 is)
3. They dislike Virgin's staff
4. They dislike the informal corporate image
5. They don't like the VHF timetable (people who live in Rugby or Nuneaton)
6. They think it's too expensive
How can you possibly say 'I don't want Virgin to win the franchise'? You have no idea what Keolis/SNCF, First or Abellio are promising to deliver! In fact there has been no discussion at all on this board about what any of them are actually going to do with the WCML should they win it. How do you know they ain't going to be worse?
A lot of comment on here has been quite ill-informed - but there are some thoughtful posts, even the critical ones...