Ember have announced intentions to double their fleet size with backing from private equity within 18 months and introducing more night services, this comes after 6 years in operation.
Flixbus have essentially managed to hover up everything in a large chunk of Europe, and in a very short amount of time. How much of a risk with Ember's model does it pose towards Flixbus in the coming future given it's somewhat ambitious plans? Flixbus follows conventional coach company methods of operation, and certainly in the Scottish market at the moment there doesn't appear to be much innovation from Flixbus at the very moment.
If range in EV coaches does not improve in the future, Ember may be limited to the regional market, unless national routes can be made with charging breaks.
https://www.ember.to/news/#ember-raises-£18m-to-keep-building-the-next-generation-of-public-transport-8-oct-2026
Flixbus have essentially managed to hover up everything in a large chunk of Europe, and in a very short amount of time. How much of a risk with Ember's model does it pose towards Flixbus in the coming future given it's somewhat ambitious plans? Flixbus follows conventional coach company methods of operation, and certainly in the Scottish market at the moment there doesn't appear to be much innovation from Flixbus at the very moment.
If range in EV coaches does not improve in the future, Ember may be limited to the regional market, unless national routes can be made with charging breaks.
https://www.ember.to/news/#ember-raises-£18m-to-keep-building-the-next-generation-of-public-transport-8-oct-2026