National Express East Coast franchise included a requirement for two-hourly services to Lincoln, to start in 2010.
NXEC then decided the franchise was uneconomic and handed the keys back. DOR took it over but then moved the goalposts and decided that the services didn't need to be run anyway - somewhat unfair on NXEC, who weren't given that option. It would be another nine years, and another two chages of operator, before Lincoln finally got its direct London trains.
Earlier, Sea containers had planned to run buses from Lincoln to connect with their services at Newark, which would have competed with Central Trains - a little misguided as the A46 was still a single carriageway, and any buses would get stuck in Lincoln's congested city centre.
Having written a letter to Modern Railways criticising this idea, and having a courteous but dismsissive reply from him, I was somewhat emabarrased to discover he was the host at a social occasion I had been invited to as a "plus one"
If I recall correctly, it was Seacontainers who, as part of their SW franchise bid, suggested moving Clapham Junction station further east.........