Edit-Thanks all, given the various issues, I have concluded the original proposals would almost certainly be too difficult and unpopular to implement (and not necessarily desirable anyway).
I have come up with an amended set of proposals that attempt to address some of the issues with the original scheme (while still keeping many of the key ideas).
New proposals:
1) introduce a concessionary railcard (as in the first proposal) giving a 40% discount on standard class fares with no time restrictions-available to most/all current disabled, veterans, HM forces and Jobcentre railcard holders. Also available to those who cannot afford rail travel and need to use it to get to work/education/health care/shopping (and cannot easily walk/bus to these facilities).
2) introduce a national leisure railcard giving a 30% discount for up to 2 adults and 50% (on top of the child discount) for up to 4 accompanying children. Only valid on advance and off-peak tickets in standard class. The railcard would cost £90 per year. There would be two named card holders, and both of them could use the railcard by themselves (or accompanied by others, within the max 2 adults and 4 children).
3) make child fares apply through age 18 at the current discount of 50%. To pay these fares, a photocard would be mandatory for children over 15 (stopping most 19/20 year olds “trying it on”).
4) introduce a 10% young persons discount for everyone aged 19-25. Also introduce a 10% elderly discount for those age 70+. These (and the child discount) would be available to those of an eligible age at anytime (subject to obtaining a free photocard in the cases where people are likely to falsely claim the discount).
5) introduce a loyalty scheme giving 5 points per pound spent. Each point would be worth 1p (2p when used on advance/off-peak tickets). There would also be perks for those earning a large number of points per year (first class lounge access, free first class upgrades, et cetera). This would be free to sign up for.
Note-the only combination not allowed would be using both railcards (concessionary and leisure) on one ticket. All other combinations would be allowed. So, for example, a 71 year old could buy a leisure railcard and get their standard 10% off, the 30% railcard discount on top of that and earn loyalty points as well.
Again, interested to hear everyone’s thoughts/counter proposals (and whether people think these updated proposals would be affordable for the railway and popular enough to get through)!
As in the title, this is my proposal for the reform of railcards/discounts under GBR. Curious to hear everyone's opinions or counter proposals (and whether people even think these proposals are possible)! 
1-introduce a "concessionary" railcard (limited/no restrictions-eligibility and discount level could be discussed)-could cover the Jobcentre Plus/disabled sort of cases, only for those *REALLY* in need of it.
2-introduce a group/family discount to replace Groupsave and the Two Together and Family Railcards (and the Family/group Advances some TOCs have)-giving 20% off for adults, 25% for youth (see below) and 35% for children, with minimum group size of 2 people (the youth/child discounts would be on top of the normal youth/child discount, as with the Family and Friends/Network currently).
3-amend child fares to be up to age 14 and introduce "youth" fares for 15-21 year olds (with ID requirement if needed), replacing the 16-17 and partially 16-25.
The child discount would remain 50% while the youth discount would be 35%.
4 (and the key item)-introduce a loyalty scheme which would work as follows:
Everyone would be able to sign up for free and earn 3 points per pound spent on *ALL* tickets (including seasons etc). Each point would be worth 1p (2p when redeemed on Advance/off-peak) and only valid for buying rail tickets.
Then, there would be "premium" plans available to buy. For example, double points for £20 a year, with options up to a maximum of 6x points at £110/year (not sure about these prices, studies could be carried out to determine the optimal price points). There would also be perks available for those collecting a lot of points per year (a bit like GW rewards; first lounge access, free upgrades, et cetera). There could also be special offers (the "5 extra points if you use an e ticket", "30 extra points if you spend £50 by a certain date" type thing supermarkets/airlines sometimes do).
Of course, there would be winners and losers (all age related and regional railcards would be scrapped), but the aim is to create an affordable (for the railway/taxpayer) and realistic scheme (whilst still expanding the availability of a discount/loyalty scheme to everyone), not an "ideal world where money grows on trees" type proposal.
Anyways, as above I am interested to hear whether people think this is a) realistic, b) affordable for the railway and c) popular enough with the public to get through.
1-introduce a "concessionary" railcard (limited/no restrictions-eligibility and discount level could be discussed)-could cover the Jobcentre Plus/disabled sort of cases, only for those *REALLY* in need of it.
2-introduce a group/family discount to replace Groupsave and the Two Together and Family Railcards (and the Family/group Advances some TOCs have)-giving 20% off for adults, 25% for youth (see below) and 35% for children, with minimum group size of 2 people (the youth/child discounts would be on top of the normal youth/child discount, as with the Family and Friends/Network currently).
3-amend child fares to be up to age 14 and introduce "youth" fares for 15-21 year olds (with ID requirement if needed), replacing the 16-17 and partially 16-25.
The child discount would remain 50% while the youth discount would be 35%.
4 (and the key item)-introduce a loyalty scheme which would work as follows:
Everyone would be able to sign up for free and earn 3 points per pound spent on *ALL* tickets (including seasons etc). Each point would be worth 1p (2p when redeemed on Advance/off-peak) and only valid for buying rail tickets.
Then, there would be "premium" plans available to buy. For example, double points for £20 a year, with options up to a maximum of 6x points at £110/year (not sure about these prices, studies could be carried out to determine the optimal price points). There would also be perks available for those collecting a lot of points per year (a bit like GW rewards; first lounge access, free upgrades, et cetera). There could also be special offers (the "5 extra points if you use an e ticket", "30 extra points if you spend £50 by a certain date" type thing supermarkets/airlines sometimes do).
Of course, there would be winners and losers (all age related and regional railcards would be scrapped), but the aim is to create an affordable (for the railway/taxpayer) and realistic scheme (whilst still expanding the availability of a discount/loyalty scheme to everyone), not an "ideal world where money grows on trees" type proposal.
Anyways, as above I am interested to hear whether people think this is a) realistic, b) affordable for the railway and c) popular enough with the public to get through.
I have come up with an amended set of proposals that attempt to address some of the issues with the original scheme (while still keeping many of the key ideas).
New proposals:
1) introduce a concessionary railcard (as in the first proposal) giving a 40% discount on standard class fares with no time restrictions-available to most/all current disabled, veterans, HM forces and Jobcentre railcard holders. Also available to those who cannot afford rail travel and need to use it to get to work/education/health care/shopping (and cannot easily walk/bus to these facilities).
2) introduce a national leisure railcard giving a 30% discount for up to 2 adults and 50% (on top of the child discount) for up to 4 accompanying children. Only valid on advance and off-peak tickets in standard class. The railcard would cost £90 per year. There would be two named card holders, and both of them could use the railcard by themselves (or accompanied by others, within the max 2 adults and 4 children).
3) make child fares apply through age 18 at the current discount of 50%. To pay these fares, a photocard would be mandatory for children over 15 (stopping most 19/20 year olds “trying it on”).
4) introduce a 10% young persons discount for everyone aged 19-25. Also introduce a 10% elderly discount for those age 70+. These (and the child discount) would be available to those of an eligible age at anytime (subject to obtaining a free photocard in the cases where people are likely to falsely claim the discount).
5) introduce a loyalty scheme giving 5 points per pound spent. Each point would be worth 1p (2p when used on advance/off-peak tickets). There would also be perks for those earning a large number of points per year (first class lounge access, free first class upgrades, et cetera). This would be free to sign up for.
Note-the only combination not allowed would be using both railcards (concessionary and leisure) on one ticket. All other combinations would be allowed. So, for example, a 71 year old could buy a leisure railcard and get their standard 10% off, the 30% railcard discount on top of that and earn loyalty points as well.
Again, interested to hear everyone’s thoughts/counter proposals (and whether people think these updated proposals would be affordable for the railway and popular enough to get through)!
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