Pre coronavirus the railway was being propped up by a lot of very high paying commuters that have, to a large extent, drained away with the rise of flexible working. See how revenue is down whilst traffic has largely recovered.
We are now in a position where farebox recovery is not much more than 50%. There is unlikely to be more money to spend on service expansions in the absence of major cost cuts.
I think the contractual paralysis of the railway and the comparative weakness of the government (in terms of pushing through unpopular policies) makes it unlikely that such cuts will be forthcoming.
So we are left with trying to raise traffic without requiring subsidy increases and without substantial capital spending.
Not sure how tenable that is, especially given the premise of this thread is specifically about increasing traffic outside London and South East. If I was trying to boost traffic in this environment I'd put any resources available into L&SE to "reinforce success".
Given that much of the big NR subsidy is to have the network we have and this doesn't alter much depending on the number of services running (a line which is being inspected, has signalers to show trains to run, has power to the electrification equipment, etc broadly costs the same in maintenance costs if you run 1tph or 3tph) the obvious thing to do is look to see where there are sections of track which could have more trains added for limited investment.
Then look to see if you can link two useful places and don't worry about if it serves the big key local settlement directly.
One such example I've mentioned before is this:
For example it might be possible to run a new Clitheroe to Chester service (calling at all the stations via the major points Blackburn, Bolton, Salford Crescent [new junction to head away from Manchester], Warrington).
Yes it wouldn't directly serve the big market of Manchester, however, it would increase frequencies and increase the number of station pairs with a direct service. Whilst it's unlikely to beat the free services a day which can do it in 2:10 minutes or would be a direct train, rather than 3 changes. However the big advantage would be many places would see an increase in train frequency and whilst that might mean a change to get to Manchester, if that is still faster than waiting for the next service (especially true if the line/station has 1tph, it's not even that hard to do if the line is 2tph).
Obviously any suggestion like the above would likely have issues, however I was looking for lines which are otherwise fairly lightly used (especially with staitions which are lightly served but could justify an increase, especially somewhere like Patricroft which is well within the urban area of Manchester but only sees 1tph off peak) due to being massively congested within the main city station(s).
By running on the existing infrastructure we've not increased the NR spend by very much, yet several stations go from 1tph to 2tph and many others see service frequency improvements.
Yes you'd need to build a new junction and cut land beyond that already owned by the railways, however at a likely cost of, what, £200 million fairly small in terms of new infrastructure costs.
Therefore, overall, as long as the service covers its operating costs it wouldn't increase the overall cost to the government of running the railways.
Where it does help is when people then look at the cost on a per passenger km basis, as then those sorts of new services would attract more people to the network and so the perceived cost reduced.
It also means that more people feel that the railway benefits them and so fewer people are as upset by the cost that the government pays for the railways.
Of course, whilst local train travel is unlikely to generate large amounts of money, you don't need many people then using such a service to go somewhere long distance for that to add some decent ticket values to the system.
Yes, it doesn't give direct connections to Manchester, however for the good people of Clitheroe they would have 1tph direct and 1tph where they could then change to another service to the city centre, however they would also be able to benefit from getting to other places, for example, Manchester Airport a second time each hour where they would already have to change trains anyway.
As I said at the time of suggesting it, I'm sure that they'll be issues which I've overlooked, however the point is to illustrate the sorts of services which could be delivered where little to no new infrastructure is required and line usage is fairly limited so the new service only really needs to cover the TOC costs (including track access charges) and anything above that is a bonus to the industry as that would better the financial situation.
Each extra service like this may only cover their TOC costs plus £50,000 to 200,000. However if across the country we add 100 such services and they average £75,000 in "profits" that's still £0.75 million which the rest of the network has to pay for.
It will also likely have wider benefits and so whilst the railways may not capture this the government would benefit and so the cost of the railways in terms of the size of the economy reduces.
The following numbers are to illiterate the above.
Baseline
1,000 economic value of the UK
400 total government spending
6 government support to the railways
Make changes to the railways like suggested (focusing on covering TOC costs of new services without significant new infrastructure):
1,200 economic value of the UK
480 road government spend (increases proportional to the above)
6 government support to the railways.
Whilst the total level of support to the railways hasn't changed its become a smaller percentage.
Yes a 20% uplift to the economy is highly improbable just from that one policy change, and I'm certainly not suggesting that (even just general economic growth is fine to cover that, the point is that whilst the actual financial cost to the government hadn't changed the perceived cost has.
To put it in personal financial terms, if you are buying a coffee and a cake for you and a friend on a Saturday morning for £9 when you take home £600 a week, then that's going to feel more expensive than that same £9 cost when you're taking home £660 a week.
The person on the £600 a week take home might consider stopping buying their coffee and cake, the person on £660 a week take home has an extra £60 a week they can spend on the other things they need money for and so the coffee and cake isn't at risk of being cut.
That extra £60 may have nothing to do with them buying that cake, however that doesn't alter the fact they perceive the cost to be lower.