"A few years ago [head of marketing] Antony Carver-Smith got in touch with me [David Lloyd] and asked 'how do you fancy being the voice of the buses and recording all the announcements for us?' A little like 'mind the gap' on the tube in London.
"I said 'OK. It sounds like a lot of work'."
It was a lot of work. David sat in his studio for three days, eight hours at a time, reading "hundreds and hundreds and hundreds" of different bus stops, warnings and other announcements.
"I try to vary them a little bit and not have them sound the same," he said. And anyone who is a regular on the buses will notice the tonal shifts, such as his jovial '
Hucknall Road' (the stop he alighted at for a favourite restaurant, he tells me).
"One person asked me 'what happened at Lammas Gardens?'," recalled David. "He said 'the way you say it is with a sense of doom. A sense of something once awful happened there.'
"Sure enough I do say it as if something really awful once happened there. Nothing ever has. I think I just tried to vary it and it sounds quite menacing."