Then what are the drivers for people to make the alternative choices?
If one of the best known features of peak intercity services in the UK was something other than its eye watering prices that might be a valid question.
I cannot even begin to count the number of times I have caught the plane or jumped in a car because of the high peak fares on the railway. In almost every case I would much rather than caught the train.
Sure, it becomes marginal for some people if they happen to live close to the airport or need to drive to somewhere reasonably far from the relevant intercity station, but the idea that there is not a huge amount of surpressed demand for intercity travel in the UK is, as I say, for the birds.
What is interesting is how little confidence the people setting this approach seem to have in their own product. There is also a distortion in the market here. The game seems to be ‘convince the DfT we are doing something to raise revenue’ and the choice has weirdly come out is ‘people complain our product is too expensive, so make it more expensive - but at least the DfT think we are doing something about it.
As has been posted above, the private sector thinking logically thinks differently. I have seats, I have capacity, I want to sell it.
I also love the idea that seems to have creeped onto this forum that it is important to keep empty seats on a train because the people you have extracted more revenue from will be happier customers because the train is less busy.
It has come out through a number of posters so assume it is forming some sort of narrative within some of the TOCs at the moment. Well if that is the prevailing logic, HS2 needs to be cancelled immediately as does every other capacity enhancement scheme, because there is no business case whatsoever for capacity enhancements on a system where the fare setters are not going for filling capacity.