Today is my first experience of travelling with East Coast (I'm on an ALR) since the new offering started on the 22 May.
I traveled on the 10:35 HST service from London to Grantham (continuing to Leeds) - stopping at Stevenage only - which had the "Mid-Morning" service.
Overall I was
VERY IMPRESSED. Tea/coffee was served promptly after departure from London King's Cross. A few minutes later a good quality (i.e. soft and buttery) warm croissant was served, which I had with some nice strawberry jam.
Upon departure from Stevenage, staff came round with the drinks trolley and took orders for any hot food (menus were already on the tables). I ordered: "Scrambled eggs with Craster smoked salmon on toasted bloomer bread." It was
delicious. I have attached a picture of it to this post. (I didn't take a picture of the croissant, as a croissant isn't very exciting!)
Looking at the picture, you may think that it is a little unsubstantial. Let's not forget that it was
free, it was
11am (so you're not going to want anything too substantial) and my journey was little more than an hour
(please see near end of post for my view on longer journeys). (Although my journey was less than 70 minutes, the vast majority of services between Grantham and London take longer than this, which is why East Coast still offer the full service).
Let's also not forget that if I was travelling with
Virgin (departing between 10am and 11am) I would be served the dreaded
BACON ROLL - yes, a boring and frankly tasteless
BACON ROLL!
Overall, I can say that East Coast are on par with and even
exceed Virgin for the complimentary food during the Mid-Morning offering (and probably the Breakfast and All-Day offering from what I read on the menu - I'm looking at Rotation 4).
Some people complain about a full hot meal not being included in the All-Day offering, but all Virgin serve is a sandwich, so it's definitely as good - if not better!
Of course, I am still unable to comment on the Evening Meal offering. I will be unlikely to travel with East Coast for an Evening Meal since I can travel on the Arriva Premier Service instead!
Overall, in my opinion, the wrinkles seem to have been ironed out and the complimentary offering is very good on the whole. It is just as good as Virgin, and better in many ways. (The only exception being the Evening Meal, since it
does seem unsubstantial and is only served on a limited number of services).
Hopefully East Coast will learn from Virgin, and Virgin from East Coast.
Having said that, I was only travelling from London to Grantham. The current offering is definitely sufficient for journeys of up to 3 hours, but probably isn't sufficient for London to Edinburgh journeys. East Coast may have to introduce a separate offering for the London to Edinburgh route, just like Virgin do for the London to Glasgow route.
I was also very naughty and pinched one of the menus - for reference purposes, of course. 