Sainsburys, Morrisons, ASDA and Tesco have been offering clothes for a while then also stationery. So Marks and Spencer have been adding food to their portfolio - with success.
“A while” is doing some work there! Tescos was selling clothes at least half a century ago, and the main supermarkets have been selling stationery for that sort of time as well, and expanded to a pretty full range of standard stationery products at least 30 years ago. M&S have had food halls for at least half a century too - and have been expanding in that market for the last 30 years+.
WHSmith’s problem is simply that people just don’t need anywhere as near as much stationery now than they did 30 years ago, and their other ‘staple’ products are selling far less than a decade ago, eg newspapers, magazines etc. 20 years ago, the Sun sold 4m print copies daily, the Mirror and Mail around 2m each, the Express and Telegraph a million, the Times and Star 1.5m between them. Total around 12 million. Not all papers issue circulation data now, but analysis by the Press Gazette suggests the total is around 2million daily, ie an 80%+ drop. That’s just papers. Add in falling print book sales, no CDs / DVDs, etc etc and they are toast.
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