In Spain, gift exchange happens on the 6th of January as it is the Three Kings Day.
With my family, we usually store the nativity scene on the 7th of January and remove all the Christmas decorations.
Unlike other European countries, the 6th of January isn't a national holiday, but it marks the official end of the Christmas festivities.
For me, the issue isn't the commemoration or not of Christmas and other festivities, but the over-mercantilization of those events.
I've been mostly immune to these as I've spent most of my time between work and home, using the internet instead of watching TV, and only going shopping for basic groceries.
Going to the high streets, visiting shopping centers, and watching TV is psychological horror these days.
It's all about the next big event, be it Father's Day, Mother's Day, Valentine's Day, Carnival, Easter, Graduation, Summer Festivities, Vacations, Return to Classes, Halloween, St. Martin's Day, Black Friday, Thanksgiving, Christmas or New Year's, it's all just buy buy buy buy... spend spend spend spend!