that does surprise me, I would say they are missing an opportunity. There must be a blind spot in the national psyche over any provision for Liverpool.
As people here will immediately reply that "the coach firms know their market" I must say that I find it hard to believe. I have seen a huge queue for a train to Liverpool at Glasgow, but recognise that doesn't mean that the service would be viable the all day long the whole week. I do understand that serving peak flows is poor business, but I can't believe that the Manchester trains run so well-loaded while there is no demand for Liverpool... Manchester airport is being challenged by Liverpool John Lennon now, with more and more operators and destinations from Lpool, so that will drive demand up even more.
Perhaps.
But equally likely is that the current provision with trains and connections works (not as well as it should, of course) sufficiently well that a coach does not compete.
Of course there is an element of build it and they will come, but...
Liverpool John Lennon is complimentary to Manchester, but is not about to start launching transatlantic flights and I doubt we will see the wide bodies going to Liverpool either. Manchester would probably be quite happy to be rid of a few of the smaller carriers from what I can see of the place. Certainly, passenger numbers from Manchester will dwarf those from Liverpool even if flight numbers become similar. Hence the argument that what Liverpool really needs is a way to get passengers from the plane and to Liverpool effectively.
Whether it is the airport, or something about Manchester, the demand for Scottish services has only grown while I have known the line. Hence the 3-car 185s have given way to something much more suitable in the 397s. The hourly service is also a big step up from the timetable when CrossCountry ran the trains.