WestCoast
Established Member
You are correct but why do you think BA put their first class passengers on buses?
The answer is that their revenue management are no doubt very good at their jobs and have done their job for years and they clearly do not think that paying for an extra bus is worthwhile for what is usually 8 people
Do bear in mind that BA have just made 617million profit in Q3 2023 and they did not achieve that by making stupid revenue management decisions regarding first class passengers
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British Airways summer profits surge 50% despite air traffic control outage
Strong leisure demand drives record performance for owner IAGtravelweekly.co.uk
While I don’t doubt that at all, I would argue that BA gets away with a lot of their cost optimisation because of such strong premium demand to fly directly from London especially to the US and Canada. The competition there is from Virgin or the US carriers, where there is hardly any or a poor First class offered. They funnel a lot of eastbound traffic onto their partner/stakeholder Qatar now which of course has its unlimited Government money to splash out on passengers and compete with Emirates, Singapore etc.