I think Reform could take votes equally from Labour and the Tories (and if Richard Tice has privately made the same calculation, that may go some way to explaining why he's happy to stand in every seat).
I would have thought that ...
that may go some way to explaining why he's happy to say that they will stand in every seat).
... is more likely.
They will need to vet each and every one carefully. For much of the printed press, their preference, I suspect, is still Conservative, then Reform, ......., Labour/ Lib Dem/ Green/ SNP bringing up the rear. If a Reform candidate, up against a sitting Tory who is on the right of the party, has anything dubious in their past, the papers will call it out because if they don't, then they can be sure that the likes of the Mirror wil,l and gloat on it! And are they really going to ensure they have a candidate in, say, Argyll & Bute, or Ross, Skye & Lochaber, or Dwyfor Meirionnydd. They might get local publicity, but that is it. If they have the right person, that is OK, but some bumbler, not from the area, who they cannot guarantee would stay 'on message' could do more harm than good - 'Top Reform Candidate says ...'