I know W.H.Smith has been mentioned before but my local branch has definitely lost the plot.
For over a year the doors into W.H.Smith from the first floor of the Croydon Whitgift shopping centre have been locked shut. There were no signs on them. Now I notice one pair of doors have signs saying words to the effect of use the other doors. The second set of doors have a sign saying doors out of use !. Nothing saying go downstairs to get in. Worse still one of the two pairs downstairs have been locked shut for over a year !. Some months ago I noticed the internal escalator from ground to first in W.H.Smith was walled off and the stairs also blocked off. Today I noticed plenty of signs inside reminding people of the clearance outlet upstairs - that is not accessible. I even asked if it was a temporary closure - the answer was no and its been closed for months. They really really ought to sort their signs out.
Does not say much for their commitment to the high street stores.
John Menzies probably saw the writing on the wall back in the 1990s when they sold their High Street stores to WHS.
I don't think WHS is in danger of disappearing for good as a whole but it could withdraw fully from the High Street to focus where it is more successful like airports & service stations etc.
I do remember being so shocked to see WHS at Melbourne's Southern Cross station in Australia, all that distance away! Then I learnt WHS has stores worldwide in travel hubs so I believe this is where their future lies post-High Street.
As Peter puts it above, a lot of WHS High Street stores feel tatty & neglected or downsized, like they moved from a large prime unit at Bristol's Mall at Cribbs to a smaller Card Factory-like sized store.
Belfast city centre no longer has a WHS style store since the flagship branch was sold to their Irish counterpart Easons but this permanently closed in the pandemic and never reopened since.
Why have WHS on the High Street when you can get books online or from The Works bargain stores or from supermarkets which also do them as well as stationery, newspapers and lottery tickets etc?
Also for books, Waterstones would offer a more pleasant shopping experience if willing to pay extra.
Then WHS unsurprisingly would do better say at Heathrow Airport where they are the only option where you can buy a book, you are basically forced to use them if you would need a book for the flight!