Isn’t the beauty of the Day travelcard for TfL that:
- They are (usually) not the ones selling it but receive income from it (I know TfL feel it’s not enough)
- It’s (usually) other TOCs who are doing the marketing for them
- Some passengers don’t require a Day Travelcard so they are paying TfL for validity they don’t use, and therefore TfL do not have to provide this capacity but receive the income
- Possession of a Day travelcard incentivises some people to ‘make the most’ of their day in London and may make them spend additionally whilst in London. Indeed, travel to the office is itself becoming a discretionary spend.
- The TfL oyster line does not have to deal with any discrepancies of exceed journey times / not touch out
- TfL could sell Day travelcards on plastic (Oyster/ Smartcard).
In fact, I’ve never really understood why TfL don’t market the in boundary Day travelcard as a product on Oyster.
It could be bought using the same resources and method as a top up can, resources which already exist, yet may make those who never intended to reach the cap invest in a Day travelcard instead because they like the well marketed product.
The Day travelcard. Receiving money, for a product you don’t have to vend yourself, and for validity you don’t always have to fulfil, marketing paid for by another organisation, a brand name which is well known and understood, of which you own the naming rights, sold via existing platforms and latest smart technology, liked by the user, incentivising using your services more, encouraging discretionary trips to the capital, providing one simple additional choice to single fares and daily / weekly caps.
What’s not to like!
And if you don’t like the price / share you’re getting, then up it.