Birthday cards - it has only ever been close family members and that is down to two. Next generation show little interest (I had to remind some of their mother's birthday last year). A year or two ago an independent card shop was closing down, the owner reckoned that the younger generation were just not interested. I must admit, I am partly guilty, however. Former work colleagues get a self designed 'card' at Christmas e-mailed out mainly because I don't know where some of them live (the address will be in the bottom of a box somewhere in the loft, untouched since I moved).
Living in an area where it is pretty safe to assume most people are pensioners or counting the days until they are, I try to make sure I have half a dozen 'Sympathy' cards, having been caught out once and needed to resort to Smith's to get an acceptable one. I must admit, I never thought about Paperchase - it is not really the type of product I associate with their image.
This may just be me but the industry really irritated me a few years back when they started introducing new 'days'. As kids we always remembered our grandmother on Mother's Day so there was no need for Grandmother's Day. I note that last Thursday was 'National Spouses Day'. Doubtless card shops have been persuaded to purchase stacks of such things to counter the rush that never came - cards that will be unsaleable in a couple of years. I can remember seeing a big notice filling a card shop window with something desperate like, 'URGENT, HAVE YOU REMEMBERED THAT TOMORROW IS MAIDEN AUNT'S DAY, GET YOUR CARDS NOW' (may not have been Maiden Aunt but something equally obscure). This may go down well in the US, but not here.
Something else that I think has damaged card retailers is the tendency of more and more of us to buy charity Christmas cards, in my case from Charity shops. Also, in the case of the likes of Paperchase, the decline in personal letters. There is now only one person who writes to me on designed notepaper, while my response to the last will be typed simply because I can answer points made in the order that I think of the response, and rearrange them.
I suspect Paperchase and Clinton's won't be the last card/ stationery chains to experience financial difficulties.