Shetland, given the temperatures...thankfully, in times such as this, the meedja is faithfully London centric...areas away from London do get a passing mention I agree...as space fillers or if broadcast time permits.
Mind you, there was an entertaining, ok not if you were one of the drivers I suppose of three cars doing their dodgem impression in Glos?? yesterday...given the depth of snow, which wasn't really very much, it did make me wonder how they achieved this three car shunt when it was avoidable.