- Bus companies do seek commercial advertising in buses, but the truth is that advertisers are hard to come by who wish to pay the kind of money which will pay for the staff to administer and fix/remove such adverts and still have some profit. Underground posters will be seen by far more people, and a far more affluent spending demographic to appeal to advertisers, than provincial bus interiors, unfortunately.
- The installation and ongoing maintenance / malicious damage repair of electronic timetable boards is very expensive, and getting less and less necessary as more and more people have portable electronic timetables in their pockets. Any money that the bus companies may have would be better spent on improving their apps / websites (itself a costly exercise)for ease of use on portable devices.
- Bus companies 'working with the railways' is easier said than done. The electronic information is already available if the railways really wanted to use it and display / announce such information. However they are under pressure to reduce overloads of information, and to ensure such information is correct. From my experience, the bus industry still has some to go in getting their data correct (which, in their defence, I seem to recall rail data taking some time to get into a state good enough for confident use - and bus data is ten times more complicated). All this takes money (in programmers/testers, and in staff to ensure the data is input correctly), a commodity which is not exactly in abundance in your average bus company.
I admit this is a good explanation, however i do think though this is a kinda poor response from me, but it genuinely feels like they haven't tried much of this and they are moaning that its the fall in customers than making stronger attempts to rescue the sinking ship as i put it.
For advertising yeah i admit they might be trying but it just feels like they haven't tried hard enough, i mean they could put on the side of a bus with no advertising on it an ad about Advertising especially on routes that are profitable, They can also make Radio ads,social media and local papers, and work out from there. Bus prices are still going to go up in 2023 and they will start to lose even more commuters if they don't find methods to cut the costs and i am glad that you agree with me on the sentiment that they should be on buses, but i do think a lot of bus companies need to be a bit more motivated to keep the prices down in coming years or they will face further cuts.
Secondly, as much as that is the bus companies main intentions atm for 'the App', i still think at least town centres should get electronic bus boards, not every bus starts and terminates in a town from a bus station, there is a lot of confusion from potential bus passengers from where the bus begins from and i think boards will help people find the buses. I can get behind maybe villages not getting this infrastructure for cost reasons but it just shows a lack of care in a large urban areas bus infrastructure if its not present there. For the vandalism argument yeah its still very likely to happen, but there are many areas that are known for it, but still have electronic bus boards regardless and after repeat visits to those areas they have survived intact.
3, I appreciate the bit that it costs money and there shouldn't be a mental overload but still for towns that have long been isolated from rail perhaps if they cant announce them the next best thing is to probably make it obvious around the station, if they can advertise that this station is home to a college or whatever then i cant see why non rail connected bus routes cant get a quick reference at a station.
I am sorry if this did divert too far from the main point of this thread (Ditching the 9 30 rule on railways) but going back to what started this side bus debate, why should i take the bus if they arent making it any easier for the passenger on their wallet or understanding their network whilst the train with a railcard could save me money and be a more comfortable and better quality way of getting around if the 9 30 rule was abolished.