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Visit Britain: 2021 v 2020 survey (including some heritage railways)

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railfan99

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Of the UK's c.174 heritage railways/tramways/light railways, about 30 responded to this most informative survey by the British Tourism Authority, the results for which were dated September 2022.

Of particular note is that for the responding railways (which I assume would tend to be the larger ones such as NYMR), passenger numbers increased markedly in 2021 compared to 2020. Perhaps not surprising given the lockdown history, but what was pleasing is that the recovery was better than for some other attraction classes.

On page 33, it highlights how (paid) visitor numbers (i.e. travellers) on heritage railways in 2020-21 increased by 118 per cent compared to 2019-20, far more than any of the other categories compared. A very good effort, though perhaps that reflects a terrible 2019-20. (Page 39 mentions a 120 per cent rise in 2020-21 compared with a 55 per cent fall in 2019-20).

As a foreigner it's great that the UK's tourism authority recognises steam/heritage railways as a separate class. To my mind this can only help the HRA's various lobbying efforts.

Page 35 states 'steam/heritage railways made a remarkable recovery...' Huge thanks to any of you who volunteer!

There is even a photo of the Severn Valley Railway at Brignorth I gather on page 15.

Of the 29 railways that answered the question, it stood out far more than any other attraction type in that 24 per cent said they partially closed during 2021 for planned (as distrinct from ad hoc) refurbishment or repairs. Only six per cent of the responding railways closed for all of 2021, perhaps not surprising as if they don't operate, no revenue apart from donations and government grants would flow in.

The report suggests that at 58 per cent, family visitor numbers have 'moderate' penetration (compared to total visitors) for heritage railways, but the situation in 2020-21 was positive with 56 per cent of the 27 responding railways seeing a rise in this category.

Overall for a subsector that was battered, the report implies a reasonably optimistic picture for revenue and likely continuing volunteer numbers.

The median fare was said to be GBP9.80. This seems low but given the figures probably include child fares where the latter is charged, it's perhaps understandable.

There was a positive 103 per cent change in gross revenue (i.e. a doubling in fare income, plus income from kiosks, charters, specials etc.) at heritage railways in 2020-21 compared with a 3 per cent drop the year before. So let's say railway X had gross revenue of GBP1.0 million in 2018-19. In 2019-20, this would have dropped to GBP370000 but risen to GBP751100 in 2020-21 if my maths is correct. (Please check!)

So especially with inflation, it was behind, but hopefully your Lottery Grants or other donations have helped to fill the gap.

The publicity about UK (and other nations') recessions isn't helpful to continuing to grow passenger numbers and the all important revenue figures in 2023, and inflation in the UK (as in my country and many others) is a big challenge.

However in my September-early October 2022 visits to East Lancashire Railway, Llangollen Railway, West Somerset Railway, the excellent Great Central Railway steam gala, Crich Tramway Museum and North Norfolk Railway, I was generally impressed with observed patronage and the wonderful volunteers who make up the majority of the individuals with whom passengers interact. (Sometimes it's hard to know if a person is paid staff).

I had planned to also visit Keighley and Worth Valley Railway and Scotland's Strathspey Railway but had to abandon these due to the 1 and 5 October 2022 rail strikes. (I have previously travelled on North Yorkshire Moors Railway, Severn Valley Railway and the commercial one at Paignton).

Page 63 suggests a majority of the responding heritage railways were successful in obtaining some form of government support.

Have a quick look to discover some more interesting statistics about the heritage railways that responded:


As a foreigner I don't buy the notion that due to inflation or a harsh winter, you're doomed in England. You as a people have a proud record of meeting challenges, even 80 years ago before the vast majority of us were born, and my hope and prayer is that you and your heritage railways can continue to exist and eventually again prosper even if in the short to medium term consumer spending is down due to energy costs skyrocketing.
 
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DarloRich

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As a foreigner I don't buy the notion that due to inflation or a harsh winter, you're doomed in England. You as a people have a proud record of meeting challenges, even 80 years ago before the vast majority of us were born, and my hope and prayer is that you and your heritage railways can continue to exist and eventually again prosper even if in the short to medium term consumer spending is down due to energy costs skyrocketing.
Hard to pay for a family day out on a puffer when you cant afford to put the heating on..........................

Regardless of our "proud record" of anything the soaring prices in this country ARE going to impact all discretionary spend. I am sure heritage railways will survive but there are hard times ahead for all sectors of the economy.
 

12C

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Hard to pay for a family day out on a puffer when you cant afford to put the heating on..........................

Regardless of our "proud record" of anything the soaring prices in this country ARE going to impact all discretionary spend. I am sure heritage railways will survive but there are hard times ahead for all sectors of the economy.

This is true, of course everyone’s budgets are more stretched than ever at the moment and this is bound to affect leisure spending.

However, on the other hand there may be some opportunities for preserved railways. I can imagine next year many families who usually holiday abroad may be considering cheaper UK holidays, camping/caravanning etc. Or simply having days out instead (I remember in the early 90s recession my parents not being able to afford a holiday so we did days out from home in the summer holidays instead, visiting several heritage railways).

With christmas approaching, I know several parents of young children who regularly went to Center Parcs every Christmas, or even Lapland, but are now booking smaller scale experiences for the kids such as Santa specials. Our local heritage railway’s Santa trains had unprecedented demand this year. They released tickets at 6am earlier this month and had completely sold out within 30 minutes!
 

Taunton

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Our local heritage railway’s Santa trains had unprecedented demand this year. They released tickets at 6am earlier this month and had completely sold out within 30 minutes!
This sounds like a grey market reseller scooped the lot, which they then resell on line.
 

12C

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This sounds like a grey market reseller scooped the lot, which they then resell on line.
Possibly, although I’ve never seen any for sale through a 3rd party since. I think it was just genuine high demand and being a small line a relatively low number of spaces, although the theatrics of advertising a Glastonbury style ticket release date on Facebook I think added to the hype. A lot of people were complaining they couldn’t get tickets as the website crashed in the process.
 

John Luxton

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This sounds like a grey market reseller scooped the lot, which they then resell on line.
Llangollen Railway apparent experienced this happening with their "Ride the Rocket" Firework train.

This is taken from their Facebook Page posted on September 22:

"Please note we have been made aware of people offering to sell their tickets for the sold out Ride the Rocket event. Please DO NOT purchase tickets from people selling these online. We have been advised of at least one individual who has purchased tickets and may have been sold these fraudulently. If you wish to transfer your tickets as you can no longer attend please contact the office in the first instance."

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Hard to pay for a family day out on a puffer when you cant afford to put the heating on..........................

Regardless of our "proud record" of anything the soaring prices in this country ARE going to impact all discretionary spend. I am sure heritage railways will survive but there are hard times ahead for all sectors of the economy.
I think it might depend on individual priorities.

Personally I am not prepared to cut back on trips or holidays next year - so the logical thing is to keep the heating off or if you must have it on keep it down.

I am not a big energy user as I have always disliked spending too much on energy.

In October I thought I would see just how little energy I could use. I found the Governments £60 energy subsidy paid my FULL dual fuel bill with £2.97 profit made!

November bill recently received energy has cost me under £10. I have so far actually used much less energy this year than last year.

My energy supplier decide to start increasing my direct debit payments as they anticipated my bills would increase and it has resulted in a credit now of several hundred pounds.

Earlier this month they chose to pay me back most of November's debit. I had not requested it they just did it and reduced my DD.

Okay I have the advantage of living on my own and don't have other family members moaning.

I put my resilience I down to what I experienced until early 2008 linving in an old, uninsulated, single glazed property which used to freeze up on the inside of the windows.

Guess that toughened me up a bit.

Anyway I am on target to spend the same or even more on trips in 2023.

I dare say I won't be the only enthusiast putting trips first and energy use second.
 
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30907

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Just to clarify the figures, based on a brief study:

The report uses calendar year figures. 2019 was a normal (and good IIRC) year, 2020 was impacted by lockdown and then Covid public health restrictions, 2021 to a lesser extent.
The figures railfan99 quotes are therefore comparing consecutive years, so 2020 at 45% of 2019, and 2021 at +118% on the previous year, which is therefore near enough back to 2019 levels (45×2.18 =98.1)

Bear in mind that according to the report heritage railways were among the least affected in 2020 and the best to recover in 2021 (the sector as a whole was still seeing only half the 2019 numbers), that is very encouraging

Certainly IME 2021 was consistently busy.
 

railfan99

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Bear in mind that according to the report heritage railways were among the least affected in 2020 and the best to recover in 2021 (the sector as a whole was still seeing only half the 2019 numbers), that is very encouraging

Certainly IME 2021 was consistently busy.

Strangely though when I travelled on the East Lancashire Railway on a Saturday at the end of 2022, after I observed what I thought were quite well patronised trains with many family groups and couples , a volunteer said to me patronage was down for the day on what they thought would occur.

Even on the harder to reach Llangollen Railway, Wales there seemed plenty of passengers, though the last train of the day wasn't as busy as earlier ones.

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The survey also found that of 29 heritage railways responding, 54 per cent had frequent nearby public transport by which to access the attraction, with trains or other modes stopping at the entrance.

Surprisingly, 'historic houses/castles' at 48 per cent with such p/t access were close. I would have thought quite a few castles were in rural areas without even a walkable bus route affording access.

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I can imagine next year many families who usually holiday abroad may be considering cheaper UK holidays, camping/caravanning etc. Or simply having days out instead (I remember in the early 90s recession my parents not being able to afford a holiday so we did days out from home in the summer holidays instead, visiting several heritage railways).

A very important point.

Allegedly in my distant nation with its much longer distances, the number of Australians departing for Europe/UK (bearing in mind seasonality) has begun to decline as rises in interest rates plus perceived further increases dent consumer confidence. We haven't had quite the energy price rises you blokes have suffered, but natural gas is increasing in price for Victorian householders by 30 to 40 per cent despite our reserves of said commodity.

People need a release from what can be stressful work and many like to be out and about when on recreation leave, so if they perceive a holiday from UK to Spain is too expensive, a trip on a nearby heritage railway may be one of a few possible substitutes. I hope heritage railways keep up their marketing efforts.
 
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