Tories should act as if they’ve already lost
It’s clear the Conservative Party will have to reinvent itself in the event of defeat — but why wait until then to move?
Daniel Finkelstein
Tuesday November 22 2022, 5.00pm, The Times
A couple of years before the 1997 general election I invited over an American friend who had experience as a strategist on a number of victorious presidential campaigns. The Tories were in a mess, I explained. Did he have any advice about what to do?
He came to London for a few days, met a range of government ministers, studied some of the opinion polling and talked to defecting Tory voters. All before telling me that he really didn’t know what to do. But just as I was beginning to think both the time and money I’d expended on the visit had been wasted, he provided me with one of the best pieces of political advice I’ve ever had.
“I don’t know what you should do,” he said. “But you know what you should do.” Noticing my look of confusion, he continued. “I suspect you’ve got a good idea what it is you might do to recover if you lose,” he said. I acknowledged that I’d begun to think about it and had at least some rough thoughts. “Good,” he responded. “Now ask yourself — are you going to lose?” I conceded that we almost certainly were going to. Which is when he said: “Well, what are you waiting for?”
His point was that if the Tory party was going to have to change when it lost, and I thought it probably would lose, why not start making the moves now that you knew would eventually be necessary. Why wait until you’d been removed from office?
A real insight. And quite a good way for Rishi Sunak to look at what to do next.
The situation now isn’t quite what it was in the mid 1990s, of course. The economic position is more difficult but the opponent the Tories face is less fearsome. Defeat for John Major’s government seemed to me to be almost inevitable, whereas now I merely think defeat for the Tories highly likely. I still think my friend’s way of looking at it is helpful.
If the Tories lose in 2024 the party will need to change in order to win again. It’s not hard to imagine what sort of things it will need to do to recover support. And since, let’s face it, it probably will lose, it may as well get to work now.
The first step on the road to recovery for any new opposition is to be honest about its failures in office and to address the problems voters have with it. If you don’t do that — as Ed Miliband showed when he took over as Labour leader in 2010, just to give one example — you go nowhere.
The Conservatives have now provided two prime ministers in a row that its own MPs have concluded could not do the job. In opposition this failure will have to be confronted, an explanation provided, some sort of apology proffered and a promise given not to let it happen again. So why not do this now?
The new leaders of the government, Sunak and Jeremy Hunt, are seeking to move on smoothly from what has happened. But they can’t possibly think the rest of us have.
A Tory opposition that wanted a return to power would have to address the ethical failings of the Johnson administration and promise independent policing of the ministerial code. It would have to acknowledge the spectacular lapse in financial control and say sorry for it. And it would have to address the issue of party members choosing prime ministers in exchange for a small donation.
It’s unthinkable that a return to power could be secured without this, and any leader of the opposition would soon work that out. So Sunak should do all this while he is still in office.
What else? Well, the moment the party is defeated, it will commission a study on why it lost and who didn’t vote for it. But it’s already perfectly obvious that this study will conclude that the party did much better among older people than younger ones. It will observe that the age gap has become so large that it threatens the future existence of the party. The study will show that the problem isn’t just with students but with everyone still of working age.
Why wait to read this study in opposition when you know already what is going to be in it? Why not think now how to diversify the party’s appeal and reach new voters?
Before an opposition can win power it has to persuade voters that it can be trusted. It needs to seem moderate, professional and capable of resisting pressure from ideologues. Its leader needs to come across as if he or she is properly in charge and not just being pushed about by party factions. They need to take risks to challenge the hardliners and show who is boss. The Conservative Party may as well try to govern like that while it is still in office.
An opposition also needs a vision, something optimistic, something that suggests it can change the country for the better. And while they may offer a smaller, nimbler state, the Conservatives won’t be able to rest entirely on tax cuts to provide this vision. Labour will point out that such tax cuts would require spending cuts and, inevitably, the Tories in opposition would be forced to provide reassurances. That’s what oppositions do.
So the vision will have to come from promising to run the state better, spend public money more effectively, provide consumers with more choice. Why not start now? While the party is still in power it can actually implement some of this.
And Brexit? A Labour government is bound to develop a new relationship with Europe, one which is consistent with its desire to match the European social model. The Conservatives, lacking the unity to do anything else, will fight their next successful election campaign leaving the issue well alone and promising mere pragmatism. They may as well promise that now.
It is often said that the Conservative Party (let alone the country) would benefit from a period in opposition. But this assumes there is something special about opposition that enables you to think. There isn’t. In fact, in opposition
you have less help developing workable policies.
The advantage of opposition to a party is only that eventually people in it get fed up with losing and decide that they had better do something about it. There is nothing magical about this. And there is no brilliant thought that will magically occur to Tories out of office.
The best time to be fed up with losing and determined to avoid it is before you lose. And all the things you will end up doing are plain to see. So why not just do them?