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Which standard gauge UK preserved railway has an excellent website?

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railfan99

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As a foreigner I can't completely eliminate bias, but probably I'm less likely to have a prejudice against various preserved rail operators.

So without claiming it's objective, may I start the ball rolling by suggesting that the East Lancs. Railway (HQ at Bolton) and West Somerset Railway have largely excellent websites?

ELR probably wins because of how it showcases its in-house dining/drinking opportunities. Enjoying a beer at its Bolton, Lancs. establishment sounds like a good idea.

WSR doesn't overtly do this, with finding out about Turntable Cafe at Minehead requiring some time on the site. WSR also features 'getting here by bus' which is fine, as normally there's no connecting trains (yet!) from Taunton, but it should really be 'getting here by public transort' or '...by rail and bus' since to potential visitors unaware of how to travel say from London, there wasn't a link to nationalrail.co.uk's journey planner, a common omission on these preserved railways' sites.

Honourable mentions to Swanage Railway with its large font probably loved by an ageing population, and 'the first preserved railway' in Bluebell even had a link to a National Rail '2 for 1' offer, though strangely no link to the eponymous Joueny Planner.

From a forthcoming trip, I'm not intending to travel on Swanage Railway but its site is good because on the home page, it shows the timetable. However displaying a time such as '11R18' is not in accord with best timetable practice, as the 'R" would usually be a suffix, and at a very quick look, what 'R' means wasn't easy to find. (I assume it's a 'request stop': tell the Guard/travelling ticket examiner, or on the platform wave a provided flag or your arm).

Great Central Railway's site had all the information one needs, but maybe the font was a bit small for 70 year olds with macular degeneration - I'm well under 70 so irrelevant to me. The site looks professional.

Crich Tramway Village's site was excellent except it hasn't fully noted how route 141 local bus has been 'suspended' (cancelled) on all days, not just on Sundays and public holidays. It also lacked a National Rail link.

Ecclesbourne Valley Railway's site was eyecatching and has detail about how to reach it by train as well as the usual 'by car' directions, but is another with no link to the National Rail journey planner.

While not the fault of the website designer, I'd give North Yorkshire Moors Railway a 'fail' because while the timetable is easy enough to find, any explanation about how to travel that takes five lines of text is likely to have many potential visitors' eyes glazing over. They're not like some of us who purchase the excellent European Rail Timetable in print or digital format.

Nene Valley Railway's site was OK except that there was a timetable note about some travel during August 2022 Wednesdays requiring one to delve further into the site. Complex, and perhaps offputting to the average punter. This railway also lacked any discrete mention as to how to reach it by rail, and did not feature a link to nationalrail.co.uk's journey planner. A small minority of passengers would use rail to get to the NVR but this mode of access needs to be encouraged.

Scotland's Strathspey Railway had an easy to find link to its timetable and quite extensive number of running days, but under 'Getting Here', it mentioned Aviemore station but seems to assume every visitor comes by car, whereas I will be coming by train. Again, no link to the National Rail journey planner and mention as to where trains connect from is a big fail.

Keighley and Worth Valley's site was good, as it had a super easy to locate link to timetables and even an extensive mention as to how through ticketing is available from 'the national (rail) network', although again no link to the NR JP was provided.

Kent and East Sussex Railway had a good timetable link, but strangely 'how to find us', which included a link to Southeastern Trains, was buried at the bottom of a page 'about the K & ESR'. Hard for potential travellers to find.

Overall though, considering volunteers have much input into these wonderful railways, the sites are largely informative. The major fail tends to be when the webmasters don't think about 'what information do we need to show so anyone unfamiliar with area can reach us?'

I'd also empathise the catering side more for those railways (and tramway!) that possess cafes and/or hotels. Many make it a day out and want to dine as part of the experience.

But they're only my observations as a foreigner. You locals will have a better idea about which websites are great and which middling at best.

By the way, could I compliment so many forum members on the incredibly high standard of discussion. It's easy to learn as so many of you have top class knowledge, and there seems a lack of backbiting, something not true of some other non-rail transport blogs I've observed outside of the UK, such as some based in USA and Australia.
 
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xotGD

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Some websites are great when it comes to "Which locos are working?" while others are hopeless.
 

D Williams

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The Plym Valley's is a winner

The larger the railway the worse the website. "What do we do? When do we do it? How much? How do you get to us? Simple questions that in many websites are buried and mired in verbiage and click bait. I wonder how many heritage railway managers ever look at their own websites from the viewpoint of a potential visitor? For example if you want to find a timetable for the South Devon Railway the best website is run by the Association, not the one by the company.
 

billio

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The East Lancashire Railway is not based in Bolton! You* took away our football team, you're not having our railway as well. (*Not you personally)

Possibly being confused by the main railway station name: Bury Bolton Street ?

If the web-site doesn't make it clear where the railway is, the marketing department is in big trouble.
 

railfan99

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The East Lancashire Railway is not based in Bolton! You* took away our football team, you're not having our railway as well. (*Not you personally)

Possibly being confused by the main railway station name: Bury Bolton Street ?

If the web-site doesn't make it clear where the railway is, the marketing department is in big trouble.

Sorry, yes it was at night and I was confusing the street with the Manchester suburb.

I am Australian and have previously been to Altrincham on Manchester Metrolink after starting at Brimingham New St on CrossCountry, returning by rail to Stockport where in 2013 I changed to Virgin Trains back to London.

But I've yet to go to Bury, something I hope shortly to rectify after the long air journey via Manila and Muscat.

== Doublepost prevention - post automatically merged: ==

Had a quick look at the Severn Valley one the other day. Hard going I thought

I omitted it above, but agree.

The only three I've travelled on so far are North Yorkshire Moors, Severn Valley and the rather boring Paignton - Kingswaer one.

On a forthcoming trip I hope to do (subject to strikes!) East Lancs, Llangollen, North Norfolk, Keighley and Worth Valley, Eccelsbourne Valley, West Somerset and Crich Tramway Village. (Given I come from Melbourne, Crich will be a highlight).

It's really helpful that so many main and branch 'Network Rail' lines have at least an hourly frequency as it means great productivity for intensive travellers.
 
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Titfield

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The Plym Valley's is a winner

The larger the railway the worse the website. "What do we do? When do we do it? How much? How do you get to us? Simple questions that in many websites are buried and mired in verbiage and click bait. I wonder how many heritage railway managers ever look at their own websites from the viewpoint of a potential visitor? For example if you want to find a timetable for the South Devon Railway the best website is run by the Association, not the one by the company.

"The larger the railway the worse the website" - an almost inevitable by product of the fact that the larger the railway the more "features"/"activities" etc etc that have to be included within the website.

One of the other key issues to me is who is the website aimed at?
1. A casual visitor seeking information for a "good day out": ie location and how to get there, timetable and fares, facilities, possibly whats on
2. A heritage railway enthusiast who wants to know "thread through needle" information.

IMHO very often the problem is that Option 2 is pursued by the website designer whereas in reality 85%-90% + of those viewing the website want Option 1,
 

railfan99

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"The larger the railway the worse the website" - an almost inevitable by product of the fact that the larger the railway the more "features"/"activities" etc etc that have to be included within the website.

One of the other key issues to me is who is the website aimed at?
1. A casual visitor seeking information for a "good day out": ie location and how to get there, timetable and fares, facilities, possibly whats on
2. A heritage railway enthusiast who wants to know "thread through needle" information.

IMHO very often the problem is that Option 2 is pursued by the website designer whereas in reality 85%-90% + of those viewing the website want Option 1,

What you're suggesting is that Option 2 is equivalent to what in business could be called 'the corporate site' whereas Option 1 ought be the main focus.

One can't argue with that. Perhaps a box on the home page marked 'railway enthusiasts click here', leading to all the detail you and I want, is a solution.
 

SuspectUsual

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Excellent - Talyllyn (I know the OP says standard gauge, but it really is a good website)

Poor - Wensleydale
 

billio

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Sorry, yes it was at night and I was confusing the street with the Manchester suburb.
You were not to know, so apology gratefully received.
But I've yet to go to Bury, something I hope shortly to rectify after the long air journey via Manila and Muscat.

== Doublepost prevention - post automatically merged: ==
Apart from the railway, which is well worth a visit, Bury has its famous market, a transport museum, art gallery and the Fusiliers' Museum.
 

STINT47

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One of the other key issues to me is who is the website aimed at?
1. A casual visitor seeking information for a "good day out": ie location and how to get there, timetable and fares, facilities, possibly whats on
2. A heritage railway enthusiast who wants to know "thread through needle" information.

I would clarify myself as an enthusiast but most of the time when looking at a heritage railways website it's number 1 that I'm interested in.

I would look at number 2 but most of the time I want to know when the railway is running, the timetable and how much it will cost. Sadly a number of sites don't make this easy to find.

Knowing all about the engines, signaling and other enthusiast info is all well and good but most of the time I'm looking at the website to get the general information.
 

railfan99

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Cholsey and Wallinford may be one of the smaller preserved railways and its volunteers may do a great job, but it doesn't appear to have directions for public transport users.

Being a foreigner, I didn't exactly know where it was but a photo showing an interchange gave me the clue that it was reachable by rail from London.

Given Wallingford is also of interest to legions of 'Midsomer Murders' fans, of which I'm one (bearing in mind this series has been sold to in excess of 150 foreign TV networks) you'd think they'd promote how one can do a day trip from 'Londres' to travel on the C & W and visit an historic town much loved by the Barnabys.
 

satisnek

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Had a quick look at the Severn Valley one the other day. Hard going I thought
The SVR website is dire. I've had home broadband for 14 years and have become accustomed to webpages loading in a split second, but this site displays a spinning circle for a second or two while all the unnecessary bloat comes down the line (this is with an up-to-date Windows 10 PC). From the one time I looked at it on the work PC, I believe it even has autoplaying video content (I have a bank of blockers on the home PC so I wouldn't see this). Pure style over substance, a classic example of web designers saying "look at us, aren't we amazing!"
 

railfan99

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Had a quick look at the Severn Valley one the other day. Hard going I thought

While from Oz I've been on this railway, I looked it up to find it has a Diesel Bash in 'late September'.

However the initial page promoting it did not (AFAIK) give the dates, despite encouraging purchase of day or multi-day rover tickets. The site is chock full of information, but when it manages to omit key dates and requires one to repeat a search, it's a fail in my book. As with satisnek above, my PC has a recent tower so not as if my software is outdated.
 

Shenandoah

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Have a look at the Dartmouth line. Not a long line but full of spectacular scenery. Steam trains, paddle steamer, boats and buses:

 

InvernessTMD

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The Bo'ness and Kinneil Railway's website is better than it used to be; they got a lottery grant and built some new stuff, presumably they had some cash left over and hired a professional website builder to refurbish it.
 

Alanko

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By way of contrast the SRPS website is a relic from the dawn of web development. It does work, however!


Isn't there one heritage railway with two websites? One is generally unhelpful but full of rivet-counting detail if you can successfully navigate it. The other is far slicker from a UI perspective.
 

Herefordian

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I don't think the Llangollen Railway, one of my favourites, has been mentioned.


In fact, I'm taking a close friend and two of his children to the Diesel Weekend event next Saturday.
 

railfan99

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I don't think the Llangollen Railway, one of my favourites, has been mentioned.

In fact, I'm taking a close friend and two of his children to the Diesel Weekend event next Saturday.

Provided there are no rail strikes (a big ask, so help me God!), I am hoping to travel on this railway that by all accounts is a very good experience. I will be using a quite frequent local bus from Ruabon railway station (that may entail by the looks of it dragging a suitcase up and down a footbridge). Its website was relatively easy to navigate, especially compared to the Severn Valley Railway one.
 

MisterSheeps

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By way of contrast the SRPS website is a relic from the dawn of web development. It does work, however!


Isn't there one heritage railway with two websites? One is generally unhelpful but full of rivet-counting detail if you can successfully navigate it. The other is far slicker from a UI perspective.
Having done website design, I would argue that a slick UI does not make a good website. A site map (how to find stuff on the website), avoidance of the requirement for cookies, javascript & dom.storage, with an emphasis on ease of use & comprehensive information (yes, links to public transport, dining, local attractions, local walks, timetable & train type) are all necessary. Given that web design fashion is to make everything like a sales site on the latest phone, most current websites, especially for non technical users, such as the grandparents taking their distabt offspring to Thomas, fail dismally.
 

david l

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ELR won the HRA award for external communications in 2022.
However, doesn't stop the grumblings of those who know better than anyone else (the keyboard warriors)
Has certainly improved the click through rate (whatever that is!!) for sales..........
 

Taunton

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Some pointers :

1. Do NOT do Cookies, and thus need an "accept cookies" notice. That turns off about 25-33% of potential visitors from going further (and those are the more savvy ones). You do NOT need them, and if you have got into some commercial agreement with an outside organisation to feed them detail of who visits (always for trivial amounts) that's silly.

2. Program separately for different user devices. A real current issue is programmers doing it the easy way, just once, plus programming for a tablet, making it now sub-optimal for PC users. It is quite possible for the programmer to read the device type and send differently formatted screens to each. PC users with key stuff lower down the screen not being visible until you scroll down is just losing customers. Buy a little software tool (your programmer should have one in stock) that tells you what devices and browsers all your website visitors are using. You may be surprised how many are using the Microsoft products (we have such a tool, so I can tell you this from authority). Things like Firefox are for IT geeks, and much as website developers commonly fall into this category they need to be told to handle what the users have.

3. Have a sensible list right at the top which takes people to key areas.

4. If you are going to feature dated items like special events, keep them up to date and remove them once passed, otherwise it looks like you don't maintain it. If you don't have the resource for this, just title them more generically, such as "2022 events".

5. Don't let the "sales" side dominate, who think that emphasising book in advance is the only reason people come to the site.

6. Links to nice movies on the front screen are an advantage.
 

Herefordian

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Provided there are no rail strikes (a big ask, so help me God!), I am hoping to travel on this railway that by all accounts is a very good experience. I will be using a quite frequent local bus from Ruabon railway station (that may entail by the looks of it dragging a suitcase up and down a footbridge). Its website was relatively easy to navigate, especially compared to the Severn Valley Railway one.

I'll keep my fingers crossed for you.

The Diesel Weekend was, as expected, fantastic.
 

Phil56

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We were over in Yorkshire for a week in June. I thought the NYMR website was horrendous. Easy enough if you want to do the full line/all day excursion, but trying to find out whether it's possible to book shorter journeys (and the costs if you can) or even curtail for the full line at an earlier station and either return from there on the reserved train or use a different return train, was simply impossible as the website contradicted itself, firstly saying you couldn't break a "full length" journey, then elsewhere saying you could but (obviously) you'd lose your seat reservation if you travelled on other trains, and elsewhere saying tickets for the full length journeys were only valid on the train you booked. It drove me mad seeing conflicting information on different web pages. I finally just phoned them up and was basically told I could do anything I wanted if I bought a full line length ticket as it was basically a "day rover" and just that I'd only have reserved seats on the specific trains I booked for, but other than that, I'd be valid to travel on any train multiple times if I wished! Their only caveat was that if the train was full of booked seats then I'd have to stand, and if it was too crowded, I wouldn't be allowed on a train I didn't have a specific ticket for. In the event, we booked for the earliest "full day" of the day, started with the earliest train from Pickering, then stopped off at both Goathland and Grosmont, catching the next train for the next hop, and then did the full length on the last train back from Whitby to Pickering non stop. Ticket inspectors were all happy we had "a" ticket and no adverse comments and it was easy to get seats on all the trains - the full length ones were well booked, but there was an unbooked coach for the "hop ons/hop offs" with plenty of space (there was also lots of odd seats in the reserved coaches). Given the website, I can only assume NYMR just want people to pay full length tickets and are trying to discourage people from shorter journeys.

Another point was their online ticket booking system was also faulty. Depending on how I booked the tickets, it came up with slightly different prices. A glitch meant that if I changed the date/number of pax/time once I'd already gone through and put tickets in the basket, the cost was a few pounds less, so for the 3 of us, we paid about £120 instead of the £135 or so per the official price list.
 

railfan99

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Another point was their online ticket booking system was also faulty. Depending on how I booked the tickets, it came up with slightly different prices. A glitch meant that if I changed the date/number of pax/time once I'd already gone through and put tickets in the basket, the cost was a few pounds less, so for the 3 of us, we paid about £120 instead of the £135 or so per the official price list.

A terrific, detailed report. Like you, I've struggled with its site but since I travelled on it a few years ago, my priority is others.

It's three months ago, but since it's not guaranteed that anyone at NYMR reads this page, would you consider emailing NYMR and letting them know?

It needs the extra GBP15, like all heritage operators!
 

alexl92

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By way of contrast the SRPS website is a relic from the dawn of web development. It does work, however!


Isn't there one heritage railway with two websites? One is generally unhelpful but full of rivet-counting detail if you can successfully navigate it. The other is far slicker from a UI perspective.
I don't think it's what you're thinking of but the Embsay and Bolton Abbey Railway's previous website is still live here with far greater info on their former loco fleet (albeit not up to date) and photos of previous special events.
 

Forty29

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Personally l think the Gloucester Warwickshire railway (GWSR) has the best website full of information, blogs and historical information, though the type could be a bit small to see for some people though you can zoom in.
I agree the SVR website doesn't seem to reflect a preserved gwr railway because of the rainbow colours they use for different topics and you have to work at it to find the information you require sometimes. Just my opinion.
 
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