Maybe moving the 0930 start to 1000 across the country (England) may help and extra 30 minutes worth of income may just scrape in enough to keep the route going, obviously Wales and Scotland excepted as they'd do their own thing.
Just wait until October, I think the whingeing will increse especially when certain services are cut which will lead to passholders complaining that the 0930 into town has been cut and they're now expected to take the 1005 instead as the one before departs at 0900 and they have to pay.
I really don't think that moving the start time to 10:00 is going to bring in a lot a revenue.
The only extra income it will bring in is from those who currently travel for free at 09:30 who have to get on the bus at that time, eg. to get to a hospital appointment.
The majority of passholders whose travel is discretionary will just wait until 10:00. Indeed it might lead to some people not travelling altogether because if you can't get on the bus (for free) until 10:00 then you have lost most of the morning by the time you get to your destination, especially if it is a long way away.
The current legislation allows for local authorities to designate a bus service that runs before 09:30 as "off peak", and thus available to passholders, if waiting for the first bus after 09:30 would cause unecessary hardship or inconvenience.
This particularly affects rural services that may only run once or twice a day, and where there are good reasons for the service having to run before 09:30 (eg. to connect with another bus or a train, or a bus that has jsut finished a school run, and is returning in service to the garage)
I don't. So if we look at my parents once they aren't fit to go out alone - it could be me, it could be my sister, it could be her other half, or it could be their older son. Restricting it to one person would be prohibitive.
My views on the Two Together Railcard are probably already known (I don't support its existence - it is a bad excuse not to have a proper National Railcard for adults, and doesn't provide the flexibility of a car where you can give anyone a lift if you wish).
I see the point about restricting it to one person being prohibitive. I suppose it depends whether abuse of the companion pass scheme is widespread as to whether it is worth doing anything about it.
I agree that there should be one National Railcard that everyone is entitled to, and which gets people the same discounts as a Senior Railcard. It is one way of attracting people back to the railways post COVID.