There is also no need to advertise for additional leisure traffic - that has returned quite of its own accord. Rather, the Commercial deparment should be looking into things like a trial of a targeted reduction in Off-Peak restrictions to encourage commuters and business travellers. But again, nothing - just the vain hope that people will return with the same fares (increased by several percent) as before.
That’s a fair (fare?
) point. Of course the situation isn’t helped by the (AIUI) continuing intransigence on offering more user friendly flexible fares, which again stems from the DfT.