I'm rather cynical at Dove championing self image problems of girls driven by social media. Although I'm glad someone is pushing this message at least. Also the advert with all of the girls highlighting unhelpful attitudes towards periods seems a good idea. I think females get a pretty negative message from many adverts, especially those adverts with Eva Longoria telling them how awful they look.
The Persil advert lecturing people about knuckling down or something and getting off the comments section is patronising. They want to lecture on the environment? Fine, lecture all the companies who pollute the most.
Final part of my rant, companies claiming credit for sporting success. Like the shampoo which insists it helps develop the footballers of tomorrow because they wash their hair. The laundry tablet which cuts seconds off your 5K PB and the bed which is responsible for Olympic athletes winning medals because they sleep? There seems to be an attempt to really stretch what products can be credited for.