No business, no matter how deep its pockets, is going to operate in a market where it doesn't feel it has prospects of making money. It has retrenched from its initial operations as they haven't proved profitable. Where exactly are they advertising? How are they becoming known? Most importantly, what is going to raise their profile and differentiate them from the competition?
There seems to be some weird perception that just because Flixbus has succeeded elsewhere, they are going to become a dominant operator in the UK. To do that, they need to attract customers from the other operators, expand the market or acquire another operator. The UK coach market is already fairly mature - the key links are already there at times people travel and it is already low cost because the market doesn't appear to support higher fares.
When I have used Flixbus, I have been attracted by low fares or the times of the coach. Nothing about the coaches or service has made me think they would automatically be my first choice for the next journey I want to take.
I think Flix management at every much, if we keep saying it, it may come true.
You raise some good points though. Flix do seem to be social media advertising but otherwise it's minimal. Not helped by the lack of promotion on their buses. Ridley's for example have no branding for Flix. No advertising.
Advertising at most stops is little-nothing.
Birmingham, a key stop, has just 'flixbus' on the flag. No timetable, no information.
Promotion on the street seems to be dismal.
Customer service is dismal too. Not a care in the world for comments or complaints. Doesn't help it's all sent to the abroad customer service who haven't even heard of most of the UK stops and seem on par with ArrivaBus customer service.
All that said, the competition isn't doing much better, wanting to expand but doing so with poo promotion and customer service.