This might be easier but is likely to be less effective.
The ASA will not take it up because it is not a misleading advertisement – the supplier was offering something it intended, at the time of the advertisement, to fulfil. Only if there was a systematic non-provision (and the advertisement was not promptly updated) would there be a case.
Trading Standards departments are hopelessly under-resourced and over-burdened.
Trading standards wouldn't be in the slightest bit interested in something like this.
That l agree with to quite a large extent and l'm very, having been involved in civil litigation in Courts right up to Supreme Court level for HMG, aware of the Civil Procedures and Rules. Of course, you carefully ignore the fact that a company response along the lines in the post that l responded to is them completely ignoring their obligations under the very same document....
Costs are rarely if ever awarded under the County Court channel unless behaviour is particularly egregious. Also if you are a litigant in person you get to pick the Court venue most convenient to you. Hence the TOC get the delights of their own legal and travel costs etc.... I would of course be claiming for interest at the statutory rate too...
I would suggest that post implies that you don't have the first clue about what actually constitutes vexatious litigation. Allow me to assist you. Legal action for breach of contract is perfectly valid.
You make some good points, but I wouldn't over-egg your pudding, and I think you've got the wrong end of the stick about some of the concepts you are quoting.
Costs are awarded in the County Court each and every day. It is, in fact, extremely rare for costs
not to be awarded.
What you are, I believe, referring to is that a claim allocated to the Small Claims Track (one of three case tracks in the County Court for civil proceedings) limits costs to certain fixed amounts and doesn't allow a successful party to recover their lawyers' fees as costs (except a successful claimant can recover fixed costs on issue of the claim under Part 45 of the Civil Procedure Rules). Court fees, witness expenses and recompense for preparation time at the rate of (IIRC) £9.25 per hour can be awarded to the winner.
Likewise, on allocation, the court would under normal circumstances transfer a claim against a corporation (e.g.. a train company) to the nearest court for the Claimant. Doesn't matter if you are litigant in person or not (and you don't - usually - get to pick a court venue: it's allocated based on your postcode).
In reality the biggest hurdle anyone wanting to go down this road faces is the hassle and cost. There's a court fee to pay. And a hearing fee to pay if it does not settle first. And a lot of time wasted, both in filling in forms, preparing documents and attending a court hearing.
I'd expect if it's a one-off, the Train Company concerned would think it isn't worth the hassle and offer a settlement (e.g. a free ticket) and if that isn't accepted pay out. It would certainly cost them less than defending a case.
But not always. The problem is, every so often a Facebook Lawyer (TM) will issue a claim against somebody like a TOC or British Gas or whoever, and add a few hundred pounds in "compensation" and all sort of other things. They then get judgment by default because the claim paperwork gets lost (which happens a lot - somebody got a judgment against Boris Johnson a few months ago by doing that). Mr / Ms Facebook Lawyer(TM) then goes off to the local paper / the Daily Mail / social media and blags about how they "won" their case, which the papers will happily run as a story. And it encourages other Facebook Lawyers(TM) to do the same and is therefore an even bigger hassle for the company being sued. So on occasion, they will fight these things no matter what it costs, just to send a message and stop anybody else getting similar ideas.
So you might pay your £35 court fee, and get lucky and they'll send you a cheque. Or you might find yourself having had a £35 court fee, a £25 hearing fee, having to re-write your Particulars of Claim, doing a witness statement and a bundle of documents, and taking a day off work to face a fancy barrister in court for an hour talking about the Conditions of Carriage and the European Consumer Rights Directive 12 months later. And then lose and have to pay another £150 in expenses to the Defendant.
You pays your money, you takes your choice.