In terms of enticing leisure passengers back to the railway don't expect reductions in fares but I suspect we'll see:
- Large advertising campaign
- Special offers like the old London Midland Great Escape
- Groupsave type offers, kids for £1 etc
- Offers on 1st class travel encouraging passengers to 'trade up'
- Advertising of cheap headline Advance fares. Seat sales etc.
I wouldn't expect any activity on Railcards but we have seen free 6 week Friends & Family giveaways in the past so this is always a possibility.
- Large advertising campaign
- Special offers like the old London Midland Great Escape
- Groupsave type offers, kids for £1 etc
- Offers on 1st class travel encouraging passengers to 'trade up'
- Advertising of cheap headline Advance fares. Seat sales etc.
I wouldn't expect any activity on Railcards but we have seen free 6 week Friends & Family giveaways in the past so this is always a possibility.