A bit like "reduce, reuse, recycle", with travel/transport the priorities are "avoid, transfer to human-powered mode[0], transfer to public transport, drive electric, drive ICE" (not quite as catchy, is it?)
So no, the railway should not be encouraging people to travel. If a given piece of travel can be done via Zoom or working from home or whatever instead, so it should be.
The railway should be concentrating its efforts (other than providing for those already using it) on taking journeys out of cars, prioritising cars with one person in them - to no doubt misquote Branson a bit, to grass over the M6.
Quite the opposite. They will offer;
- A seat for everyone, every time.
- Resilience, punctuality and reliability (spare paths are a GOOD thing; it is not to everyone's benefit to find a Class 153 from somewhere just to use them up).
- The scrapping of ancient DMUs with ancient, high-pollution engines.
All of those things are much, much better than cramming more people in for unnecessary[1] journeys. Indeed, things for which we should have invested before, but didn't.
[0] The top two probably at the same priority level, as there is basically no environmental disadvantage of a journey on foot or bicycle, and great fitness and health advantages. So if you can walk/cycle there, go ahead!
[1] I don't mean in a COVID sense, I mean in a "the objective can't be achieved without travel" sense. Many business objectives will be able to be achieved without travel, and thus they should be. Whereas a trip to the seaside can't be achieved without going to the seaside, so again, if that's what you're doing, get on board and go!