I didnt know they were merging on train stuff
That's the whole purpose of the 50-50 Siemens Alstom joint venture.
Siemens will lead on train manufacture and Alstom on signalling, but rail resources of both companies will be merged.
It's well on the way to implementation, although the EU has launched a competition enquiry as it concentrates a lot of market power in one group.
They may have to sell off some capability to satisfy competition concerns.
On the SNCF TGV orders, they have large frame agreements with Alstom for TGV and Regional trains, sponsored by the French government.
Bombardier (in France) also has similar frame agreements for the Regional trains.
SNCF then calls off tranches of trains to meet their requirements and those of the French Regions (TER services), without a procurement competition.
It's how the French have locked in domestic train manufacturing for a long period.
Eurostar is not, however, domestic.
The nearest recent British attempt to direct orders to domestic manufacturers was with the class 387s.
Southern procured the initial tranche of 387s, and then on behalf of the DfT called off several repeat orders without any real competition, to be compatible with 387s.
The resultant large fleet of 387s is now in service with several TOCs.