TheGrandWazoo
Veteran Member
Absolutely right Bletchleyite; though B&Q (for one) have tried to create a 'premium personal experience' in their stores, with a policy of employing staff with long experience in gardening and DIY. But it is the inefficient use of space that seems to be the killer; retail park units built in the last 25 years are almost always much too big. The low efficiency space then gets filled with stock boxes - which in turn is off-putting to many customers. Off-site warehouses, serving small footprint sales units make much more sense nowadays. Especially as rentals (which include covering the costs of customer parking) are usually proportional to sales area.
Though 20 years ago, the retail industry was saying exactly the opposite; high street retail units would (we were told) need to be wholly rebuilt behind retained facades in order to create 'efficient' large footprint stores; able to compete with the newly emerging retail parks. And a lot of fine buildings were demolished on that reasoning. Now those spaces have no future for booze, clothes, shoes, electric goods or furniture; but can find a ready market for artisan bakery, noodle bars or street food emporiums. But mostly these work best in smaller spaces.
Both correct in that it is the customer experience that does count - it has to be something that cannot be easily replicated online as you can't compete merely on cost. However, the retail market has changed so much in 10 years, let alone 20.
However, it is noticeable that it is the retail park type facilities, rather than the high street locations, that are being retained in many instances.
In terms of B&Q, two things have happened. Firstly, DIY just isn't as popular as it once was. We are increasingly time poor so we're just not hammering stuff like we were; we get a man who can in many instances! Seemingly everyone of my parents' generation could turn their hand to most things, whereas many of my peers less so, and even less so in the generation below.
If you want me to get very nerdy (no pun intended), B&Q spotted this and so closed a lot of stores but also elected to massively reduce their SKU ranges within store so that the store footprint could be shrunk. This drove massive savings as it reduced their overall stockholding (less capital tied up), reduced obsolescence and pilferage, and in some cases, they didn't even hold stock in their distribution centres but pushed it to the manufacturer. They also saw that the market was heading from DIY to Tradesmen..... hence they purchased Screwfix!!
Even with more space, the retail park rather than the high street is often cheaper and that's with more square footage for the reasons I mentioned earlier such as free standing mezzs and utilities. There are other issues such as retail deliveries where a delivery may be with a rigid vehicle or urban artic (30' trailer) into a goods yard or drivers having to push rollcages or pallets through the front of a store whilst attracting the ire of the local traffic wardens. A retail park allows a 45' artic to be used, a dock leveller to be used and straight into a secure stock room where the goods can be left; hence deliveries can be done at any time and that reduces fleet costs as vehicles are double shifted.
Therefore, whilst the square meterage at a store may be greater, there are massive hidden efficiencies.
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