You can understand of course , I recall a bricklayer or similar sitting in 1st class on a 4 VEP from Bromely South getting some very sniffy looks from the Readers Digest / FT "Suits" - only to have a warm thank you from the guard who checked tickets that (rare) morning - he caught my eye with approval , and just said "I work hard and I want a nice journey" - fair play to him.
Different people have different priorities in life, I try to travel in comfort but tend to buy cheap clothes (because I hate shopping), don't own a car despite passing my test at 17 (I live in London so don't see the point, it's cheaper to hire on the rare occasion I need one). Unless I consider the price excessive I'll travel first class on trains and business class even on short haul flights when available. Then there's other people significantly better off than me who buy expensive clothes, have a better house and an expensive car. Despite that they'll travel train or plane on the cheapest available ticket.
So the builder is quite right, he works hard and if he thinks first class is a good use of his money then why not. I agree with that.
VTEC were alright when they took over from East Coast, however recently they've deteriorated, to the point where I now try not to use them where possible; partially because of the poor service quality of late, and partially because of their recent fares hike. A return for two people from Newcastle to London at the end of March at a reasonable time of day (not early morning or late evening) is £20 cheaper with British Airways than it is with VTEC; a couple of years ago there was 0% chance of BA ever being cheaper than the EMCL. It also doesn't help that most (but not all) VTEC staff now seem to be rude and many of them don't appear to give a damn about the customer.
I've been a loyal customer to the ECML franchise for many years, however VTEC have damaged the of ECML franchise to the point where I'm now taking my custom elsewhere. Personally I hope that VTEC are gone within the next few months and replaced by the operator of last resort.
I agree 100% with this. 2016 I never found a time where BA was cheaper than VTEC (I normally book with a week or so notice, some people who could book further in advance did occasionally find it cheaper to fly but almost alway the train won).
I wrote this in 2016, I changed my tune in 2017!
Many will wish for it. The only way should be up once this shower have departed, it's hard to believe it could get any worse.
It's worth remembering it could get a lot worse. Would you be happy with the first class (not Pullman) product of GWR or indeed that of Greater Anglia on their InterCity route or CrossCountry. VTEC is still one of the best, it's just significantly worse than we are used to.
I felt the same when DOR were set to take over NXEC. I knew NXEC were terrible compared to GNER but I knew it could be a lot worse so I was worried for a while. Fortunately DOR were quite reassuring from the beginning (posters "It's business as usual, it's your East Coast") and managed to do a good job, first of all reversing some of NXECs cuts.
VTEC actually started reassuring for the first few days. They has some nice posters saying things like East Coast were a true success story but they're not there to change that but to build on it and some other posters on building on the heritage of the route. Then a few days later their first £10m ad campaign (which I called SHOUTY ADS as it was just a bunch of posters in all caps) started shouting slogans like HELLO CHANGE LETS EMBRACE plus Branson toured the ECML on day 3 and he started his usual drivel -
take a look here for an example.