bb21
Emeritus Moderator
- Joined
- 4 Feb 2010
- Messages
- 24,465
This seems to be worth repeating.
Obviously a lot of enthusiasts have a problem with Gatwick Express (is it worth paying the premium... is it worth having a dedicated Airport service... is the stock suitable... should it be integrated with other services... should the fares be better explained... should TSGN be allowed to treat Gatwick Express as different to Southern... maybe add in something sarcastic about the use of the word "Express"...), but that's a separate argument.
The question that the OP raised boils down to "should the TOC be forced to change their advertising when there are temporary service alterations".
When a local bus route in these parts was downgraded from every ten minutes to every twelve minutes to accommodate roadworks, I didn't expect the bus company to take down the "every ten minutes" branding from the side of their vehicles - but I did expect them to update the timetables. I similarly wouldn't expect them to take the branding down on days when some bus drivers were on strike.
Dunno. Maybe Gatwick Express should change their adverts for the duration of Leaf Fall Season, maybe they shouldn't. But 95% of the argument on here seems to be relating to chips on shoulders re wider issues with Gatwick Express - I'm not saying I'm a fan of the current set up and I think that "Airport" passengers on some lines seem to count for more than "normal" passengers - but those kind of issues should really be debated in a different thread.
I think the context is quite important. Nothing is absolute.
Much of the target audience of these adverts will be short-term visitors, who GTR hope to attract onto GatEx services through such publicity. I won't attempt to guess whether this more or less than half of their target audience, as no doubt they also have longer-term objectives in mind hoping to build up a brand with these expectations. Suffice to say that the short-term visitors are a significant market and will not be negligible in number.
For these short-term visitors, the temporary nature of such timetable alterations will mean very little. To them, the "temporary" timetable is the timetable. I can't imagine someone attracted to the service by such publicity being overly impressed when the next service is in 25 minutes and planned to do so.
Some will argue that it is all relative. It will depend on the proportion of customers directly affected by such gaps in service, however I am of the opinion that it is difficult to pinpoint who would potentially be affected amongst short-term visitors - those with flights before such gaps in service can probably be excluded, but that's about it. In addition, why should anyone be subject to such disappointing experiences after paying a premium fare? Premium fare should equate to higher quality, and expecting services to run as advertised is hardly asking much.
Anything not directly related to these core issues about potential false advertising of service levels can quite safely be ignored imo, as they are not really relevant. GatEx threads on this forum will always attract a lot of interest for various reasons.