I think they are right to blame Arriva for what has happened in north Northumberland, truth be told.
It's been clear for a very long time that Arriva simply can't be bothered with the smaller towns and villages in Northumberland. They gave up Rothbury to Northumbria Coaches and they gave up Wooler to Glen Valley and Travelsure. They only ended up back with the Rothbury bus after the anti-competitive carve-up with Go-Ahead, after Go bought Northumbria Coaches and used it to attack Arriva in Wansbeck, and it's been obvious ever since that they don't really want to run the X14, it's just that they were stuck with it to avoid the ire of the competition commission.
Arriva have been gaming the parish councils and Northumbria Healthcare for the last couple of years, some of the services they pulled in and around Cramlington and Blyth Valley were never uneconomical to operate, it was simply that Arriva wanted to put pressure on local communities to top up the bonuses being sent back to Berlin.
Whoa... I've criticised Arriva NE before but there's a fair bit of stuff there that just isn't correct so let's get it right.
Spirit Buses are running services that are in very sparse territory. For that they should be applauded but they can never be run without council support.
Arriva North East have retreated from their northern boundary but much of that is nearly 15 years ago if not longer ago.
The services from Alnwick to Wooler and Wooler to Berwick and have always been tendered. They were lost to Travelsure who undercut Arriva using some truly awful kit and so long ago I struggle to recall when it was. The 267 (operated by Glen Valley) was NOT Arriva. In Berwick, they sold that operation to Perrymans consisting of half a dozen Metroriders on town routes. That has decreased further under Perrymans since that occurred in 2002 (?) indicating that Berwick locals have long since ceased to be a pot of gold. Also, they closed their Morpeth depot in 2001/2 running stuff from Alnwick and Ashington; that meant the Coquetdale and Scots Gap services couldn't be run with all that dead mileage so it was relinquished to Northumbria Coaches, later acquired by Go Ahead as part of Huntley's masterplan to apply leverage.
Arriva North East under Steve Noble were very, very complacent in the period 2002-7. The really daft thing they did was the closure of Alnwick depot in 2011, only to do the sensible thing in opening an outbase in the town. I give you that
However, Spirit Buses only arrived in 2013. Arriva have tendered against a specification provided by NCC. If Spirit went for a gold plated approach that NCC weren't asking for, who's fault is that? Not Berlin, not Doxford Park.
I'm genuinely sad to see this brave try fail but blaming Arriva isn't really accurate. Sorry but that is the truth.
ps I'm sure Chathill Man or DunsMan will correct me if I've got any of the history wrong.