I split my shopping between Sainsbury's and Iceland. My favourite Iceland offering is the £1 pizza. They also do some stunning bulk-buy discounts if you keep your eyes open.
I agree, the Iceland £1 pizzas (especially the Meat Feast) are very good quality, I really like those and I've never heard any complaints about them from my friends and family who've also had them before. My girlfriend tried one (I think it was the cheese one) for the first time last week, and she said it was a lot better than other pizzas she's had before. The only thing I can't seem to find in my local Iceland are the the 7-pack Caramel Slices which are amazing. At least they've got a decent range of Mr. Kipling cakes!
I've picked up some great deals in Iceland before which would have cost me much more in Asda or Tesco, and I find the queues in my local Iceland go down a bit quicker than my local supermarkets too. The only things I don't usually buy from the supermarket are fruit and vegetables, which I like to buy from a fruit and veg shop where my mate works.
As somebody else mentioned the Co-op meals earlier, I like those as well (particularly the cheese and bacon pasta meal), but only now and again because I think they're quite expensive and I don't really go to the Co-op very often.
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