A lot of brands/ industries only started putting their prices online when they started selling online e.g. you expect to find the price of a bottle of Pepsi on the ASDA website since you can order it online, but you dont expect your local pub to show the price of Pepsi on its website (theres obviously no way I can buy it that way), which begs the question of what actual benefit itd be to bus companies to have information available this way.
Its one thing with National Express/ Megabus, where you can order tickets online they have an incentive to make those prices are clearly available but
most normal people are only using buses for a single/ return into the nearest town centre (which is a regular journey, where the price wont normally change more than once a year, so most passengers wont need to check) or a handful of journeys in their urban area (e.g. changing in town to get a different service to a hospital/ shopping centre), in which case theres generally a day ticket that is generally well advertised on websites.
Then you get into disincentives to provide this kind of information. If a single into town from my local stop is £2, but the bus company draws my attention to the fact that I could get a £1.50 ticket if I walked a couple of stops nearer at the start of my journey, then the bus company is only going to lose revenue. This is one big difference between buses and trains the distance between train stations means that on most journeys the passenger isnt going to walk between stations to save money but with bus stops every hundred metres I am more likely to do so.
For every curious enthusiast who wants all information at their fingertips, therell be a lot more regular passengers whod start paying less. If you were a bus company, would you be putting a lot of effort into shouting about this information?
Im more interested in bus companies providing route maps (which clearly show the city centre stops) showing me routes on Google Maps/ spider diagrams from various busy suburban areas... that kind of thing would be my priority.
(or, theres the cynical answer to the OPs question - such a significant number of bus passengers nowadays are pensioners on free passes, to whom things like fares are an irrelevance!)
Probably because most bus users either have no other option or benefit from concessionary fares, so they aren't as price sensitive as rail users.
Good point re concessionary fares are they an incentive to keep the normal adult fares artificially high (when it comes to claiming reimbursements off councils)?
It costs more here where I am for a 16 mile round trip return ticket by bus than a 130 mile round trip return by rail.
I wouldn't want to advertise that if I was the bus company either,
Whats your example?
Are you comparing a commercial bus fare with an equivalent rail fare (i.e. not bought in advance, not restricted to a certain service, not heavily subsidised by a PTE)?
Because they don't want you to know just how much they are Ripping you off by.
Stagecoach in Lancaster:- Lancaster - Morecambe (approx 4 miles) and return by services 2,2A,3,4 cost £4.90 (abt 61p per a mile)
Stagecoach in Manchester:- Horwich - Stockport (approx 28 miles) and return by service 125 to Bolton, then service 22 to Stockport cost £4.10 (abt 15p per a mile)
First in Manchester:- Horwich - Huddersfield (approx 39 miles) and return by service 575 to Bolton, then service 36,37 to Manchester, then 184 to Huddersfield cost £4.20 (11p per a mile)
So a relatively short journey in Morecambe (far from the urban density of big cities) costs more (per mile) than the equivalent price per mile of a long distance journey from one end of a rover area in a large urban conurbation to the other?
Thats hardly surprising, and hardly unique to buses the same could be said of other modes of transport.
The price per mile of a taxi journey to my local primary school will be significantly more than the price per mile of a taxi journey all the way to the city centre. Try going one stop on the London Underground and see if you find the fare a bargain!
I've always found it rather ironic that bus companies urge you to have the exact money for the fare but finding out that fare in the first place is usually impossible!
Then there are those that don't give change at all, which makes it even more necessary to know how much you're going to pay ahead of time.
The number of buses with fare adverts on the outside of the bus seems significantly higher nowadays, compared to any time I can remember.
Whilst I can understand bus companies not having websites twenty years ago, there was never any reason not to advertise fares on the outside of vehicles something that is now becoming standard practice, thankfully.
(yes, its generally adverts for day tickets/ weekly tickets, but the advertising seems much better than I can recall it ever being)
It would help if bus companies simplified single fares
Nobody is going to argue against simple fares, but they do bring some problems. The main one is the large jump between zones e.g. in the Cornish example you find that going one extra stop costs an extra quid.
They tried simple fares in Leeds a couple of years ago, but with mixed results. I dont think any other big city has tried to replicate it
since the Leeds move (ignoring the Edinburgh/ London examples, who had simple fares long before the Leeds experiment)? Does the Leeds experience (and lack of other cities subsequently doing it) suggest it isnt worth trying?
Simple is good if it means your regular fare is rounded down to £1.50 less good if you see it raised to £2.50. But you cant realistically expect there to be a simpler set up without any significant losers. You also need some fairly obvious boundaries to avoid confusion (okay in London with the old seventy pence if your journey is entirely outside Zone 1, a quid if it involves Zone 1 but harder to educate people on elsewhere).
A flat fare like in Edinburgh is brilliant, but it does cost £1.50 for a half mile journey back from the local shops (people regularly drive such distances, so whilst I know people want to say something like able bodied people shouldnt use buses for such short distances, they should always walk or have a bike handy, if we are serious about weaning people off cars then we should have some kind of incentive to make the bus attractive for short journeys as well as long ones).
One fare works okay in Edinburgh because of the inside out nature of the city (for historic reasons, a lot of wealthier areas are fairly close to the centre with cheaper houses on the outskirts the opposite of many UK cities) so you have people travelling to richer inner city areas like Morningside/ Stockbridge paying the same fare as people travelling to poorer outer suburbs like Muirhouse/ Wester Hailes in many cases, both can afford it.
But with flat fares in most UK cities, you risk pricing out journeys to inner cities, which are generally low income passengers who may not be able to pay a couple of quid to travel a mile home (but a couple of quid would be a bargain for a generally richer demographic travelling five miles to the leafier outer suburbs).
Fares transparency has always been an issue in the bus industry. This is a historical issue. I am sure we had discussions on this topic before. Arms length companies tended to be better at this in the past with most NBC company fares a closely guarded secret.
To be fair the situation has much improved compared to before with many more operators now making their fares available online, either through publishing the fare tables or in a more user friendly way like TrentBarton.
I wonder how many drivers still carry a copy of the fare table around with them for inspection by the passenger.
Fair points.
It is not confusing for Brits and Irish, but most other tourists will be familiar with single fares covering a whole single journey, not just part of one.
We need to change, to avoid confusing foreign tourists?
Staged fares weren't so bad back in the days of conductors. The fare paid was quite proportional to the distance travelled, and so paying two fares when changing buses wasn't that much of a problem and fares were often low in any case
As long as Ive been buying bus tickets, theres always been a cost for boarding (i.e. a mile long journey has never been as low as just half the cost of a two mile journey)
changing buses now comes with a hefty price penalty
Such through tickets are available in Sheffield, though Ive never used one. Generally, if I need to change buses to get somewhere not on my local route, then Im also coming back, so requiring at least four journeys, which means Id buy a day ticket (at less than a pound per leg of the journey).
In most UK cities, the price of a day ticket is
around the price of two singles from the suburbs to the city centre, so it seems simpler for bus companies to offer a day ticket instead of hundreds of potential journey combinations/ returns. Since theres little realistic chance of going back to days of conductors, I think that expecting a driver to be able to know/ issue hundreds of cross city fares (and returns) is probably too much of an imposition.
the Dutch have the best of both
You have a habit of saying In Europe they do things brilliantly... then almost exclusively quoting examples that are Dutch (or Swiss).
Whilst public transport works well in a high density country like the Netherlands (and cycling is obviously a lot more attractive in such flat areas), its interesting that comparisons are seldom made with bigger countries like France/ Italy/ Spain, which seem better benchmarks for the UK.