RichmondCommu
Established Member
Craft beers ar eincreasingly popular and ar ehelping to drive the increasing interest in proper beer. I see more younger people drinking the lighter and, dare I say it, more modern ales, in preference to more traditional bitter type beer.
Yes I would agree with this. Our 19 year old twins have really taken to lighter bitters, in particular JHB and Harvest Pale which are very popular where they live in Nottingham. I have to say that this is largely infulenced by my wife and I and a trip to the GBBF last year.
However, student promotions away from the Union Bars very rarely feature Real Ale and when you are away from home for the first time it's natural to want to "fit in". That said they have converted some of their friends up in Notts to Real Ale.
Here in the world of rock and metal, I would say that there is a significant minority, probably even a majority, of the 18 to 25 crowd that drinks real ale, and our clubs do sell real ale, albeit bottled. We're very happy here in our metal bubble.