All of my early micro-USB connectors have an embossed USB logo on the top surface (same as all full size USB-A connectors are supposed to), so I suspect it was originally part of the specification. Not had one like that for a few years now though.
The Apple Lightning connectors aren't really that good. Look at the pins of a moderately used cable and you can immediately see which pin is used for power as they're blackened. I've seen several where the track itself has cracked, meaning the connector will only work one way up for a while. It's a nice concept, let down by implementation.
USB-C is starting to appear on devices. It's fully reversible (physically and electrically), is rated to about 5A of current delivery - more than sufficient for any smartphone / tablet / small laptop, and has data rates that match thunderbolt. Apple has already agreed to support it, so it will be interesting to see how they will limit it so people have to buy their cables rather than third party ones (see also wireless charging of the Apple watch - same circuitry as used by most other wireless chargers, but the software has been deliberately changed so they're not compatible).