I think you miss my point. They are a prestige car maker that are expensive. Size has nothing to do with it yet they continue to produce large vehicles where they should produce a small car like the success of the BMW Mini as a prestige / luxury car.
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Jaguar's Reimagining
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m0ffy
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And you’re missing my point. Jaguar is planning to become a luxury brand at the Bentley end of the market. They are currently in the BMW/Merc/Audi/Volvo premium sector. Mini is not a luxury marque.
Western Lord
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Historically, Jaguars were remarkably cheap for what you got. When the E-Type was introduced in 1961, it was half the price of an Aston Martin, never mind a Ferrari. In the fifties the big Jaguars like the Mark IX were considered to be a bit of a flash Harry's car compared to Daimlers and Armstrong Siddeleys.
It's certainly a bold move. A gamble. But they definitely needed to shake things up. I think it's seen as a very 'uncool' brand among the under 50's.. Perhaps even older.. my colleague (Age 60) drove his friends a few weeks ago and said 'it's like driving in your front room' - and this wasn't a compliment !!
I'm not a fan of some of these logo simplifications in recent years since it takes away a lot of the style and distinction, but Jaguar's recent change is a huge downgrade in my opinion. The text change I can live with but getting rid of the actual jaguar is so bizarre to me. But then if it's all part of a need for corporate rebranding then what do I know really? I just hope the cars are still around by the time I can afford one.
Really? A Jaguar saloon like the XF or XJ is one of my dream cars. I wouldn't mind an Aston Martin if I was wealthy enough to not have to worry about money of course, but regardless of how rich or poor I am I'd love a Jaguar. Guess I'm out of time with my generation.
birchesgreen
Established Member
I think there is a redesigned Jaguar as well as part of the identity.
I think the new font makes the name look like a Chinese EV manufacturer.
Hopefully any future designs don't lose their designs too much when being adapted for hybrid or electric engines. I understand the need to move forward but I wouldn't enjoy a future where cars end up looking like ugly box objects on wheels (slightly hyperbole based on a kernel of truth with the Tesla Cybertruck).
Too late judging by the number of family homes with brutal looking pickups and off-road type vehicles parked on them.
Joe Paxton
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The increasing adoption of honking great pickup trucks in the UK is a real shame.
birchesgreen
Established Member
Especially when the driver can't handle them and they use them in an unsuitable area. Spent 10 minutes stuck in a supermarket car park on Sunday as the driver of a large pick-up truck negotiated themselves out of a parking space with the speed and grace of a barge negotiating a lock on the Panama Canal.
Merle Haggard
Established Member
Isn't that because of a tax loophole? There's some tax deductible or avoidance benefit for businesses if they have a 'commercial vehicle' and the pickup truck with a double cab for the family, and a rigid cover over the load area (as new underneath!) , count as that.
When not carrying a load in the truck section (situation normal) their line under heavy braking may be unpredictable, too...
Joe Paxton
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Yes, the beneficial tax arrangements are I think the major driver behind this growth.
This AutoExpress article provides a good explanation - Double-cab pick-up truck tax explained: company car tax and VAT
Do you have any details of it?
If you have Internet access, see https://www.jaguar.co.uk/copy-nothing/jaguar-type-00.html
Bletchleyite
Veteran Member
Absolutely monstrous.
I agree with (https://www.bbc.co.uk/news/articles/czen5y97yjzo)
But they probably have little to lose, given poor recent sales before they shut up shop.
I think all car manufacturers have to innovate or die, but don’t know whether or not their innovations will be perceived as good in a few years. Personally the lack of rear window and mirrors annoy me, seems like technology for the sake of it. But perhaps rear windows are on the way out?
Not an awful design by any means, but it looks like something out of a cyberpunk dystopia and doesn't really carry the same pizazz as their saloons. I don't mind them moving to an all-electric fleet, that was practically an inevitability, but I'd rather like electric versions of current designs rather than boxy Tesla Cybertruck looking things.
In my honest opinion I don't think Jaguar's poor sales are necessarily reflective of the products but rather just because they're the kind of premium cars that people have to save for some years to afford which is why they're seen as a middle-aged/old man's car.
Considering that Millennials and Gen Z have had to deal with the fallout of the 2008 financial crisis and the fallout from the pandemic along with other things, perhaps the idea of affording even a cheaper car is almost unattainable to a lot of them nowadays, so a premium brand like a Jaguar is most certainly off limits.
In my honest opinion I don't think Jaguar's poor sales are necessarily reflective of the products but rather just because they're the kind of premium cars that people have to save for some years to afford which is why they're seen as a middle-aged/old man's car.
Considering that Millennials and Gen Z have had to deal with the fallout of the 2008 financial crisis and the fallout from the pandemic along with other things, perhaps the idea of affording even a cheaper car is almost unattainable to a lot of them nowadays, so a premium brand like a Jaguar is most certainly off limits.
They're saying copy nothing, but I'm getting a strong whiff of Bentley from the sides. The chunky wheelarches and rear look rather like the Continental GT https://www.bentleymotors.com/en/models/continental-gt.html or is that just me?
birchesgreen
Established Member
Its a concept though, the real thing usually looks a bit different. I'm not that keen on the slab front or the lack of a back window.
Indeed, I can’t imagine the real thing will look like this. Looks like something Lady Penelope would own.
Chuffing Heck
Member
Reminds me of FAB1, Lady Penelope and Parker.
nlogax
Established Member
Cartoonish hyper-ostentatious crap.
A bit harsh on the nursery school that won the competition.
I looked for possible cars which McGovern and team may have chosen for their starting point of a design idea.
he closest i could find were the advanced concept cars known the Alfa Romeo "BAT" cars of the early 1950s.
Alfa Romeo "Bat" cars
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It's a concept to show the new design language and won't be produced. What arrives in the showrooms in 2026 will be significantly toned down from this.
I think it looks great. It looks like nothing else as a whole (although there are plenty of design features that are close to other manufacturers, it's certainly not 'copy nothing'), as the E Type or XJS also looked like nothing before them. The satin rose isn't my taste, but imagine it in BRG...
I think it looks great. It looks like nothing else as a whole (although there are plenty of design features that are close to other manufacturers, it's certainly not 'copy nothing'), as the E Type or XJS also looked like nothing before them. The satin rose isn't my taste, but imagine it in BRG...
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