Daily Mail joins Nectar

[pdeaves]

Perhaps they are right and it does work, but I really do feel insulted by the offers and the hoops they make you jump through.

Presumably it works enough times with enough people that it's a net benefit for the supermarket. Maybe the demographic for whom it doesn't work all frequent here!

 

[Busaholic]

They don't need to offer much of an incentive for anyone who regularly shops there on said regular visits. They want to entice the shopper to come in between those periods which is why the offer always expires before your next planned visit. Those who do not shop regularly likely get better offers (I can confirm anecdotally but not wide scale).

They also offer big numbers to trick the brain into thinking the deal is better than it actually is and hope nobody actually does the maths - 500 points sounds very good doesn't it? Whereas £2.50 most definitely doesn't. Add in that you must spend £120 and that £2.50 is insignificant (for anyone wondering £2.50 is 2.08% of £120)

I'm cussed enough that it could act as a disincentive i.e. if I worked out that there might be a chance I'd have reached that mark I'll go and shop elsewhere for a couple of weeks to ensure I don't, but maybe that's just me.

 

[northwichcat]

They don't need to offer much of an incentive for anyone who regularly shops there on said regular visits. They want to entice the shopper to come in between those periods which is why the offer always expires before your next planned visit. Those who do not shop regularly likely get better offers (I can confirm anecdotally but not wide scale).

They also offer big numbers to trick the brain into thinking the deal is better than it actually is and hope nobody actually does the maths - 500 points sounds very good doesn't it? Whereas £2.50 most definitely doesn't. Add in that you must spend £120 and that £2.50 is insignificant (for anyone wondering £2.50 is 2.08% of £120)

1 point being 0.5p also allowed Sainsburys to half the number of points they offered without making it sound like an inferior loyalty scheme to Tescos. Both give 1 point per £1 now but in Tesco the point is worth 1p.