Businesses using mascots

[Bishops]

I remember the now closed thread on the LNER mascot and others being used by the railway but was just reading a story on BBC news about how businesses using a mascot are 37% more likely to grow their business than those who dont - so you can see why LNER themselves do use one

Why big tech is betting on cute mascots

The likes of Apple, Microsoft and Google are all putting cartoon characters centre stage.

www.bbc.co.uk

There are plenty of good reasons for firms to adopt a cute character to embody their brand. Businesses whose marketing campaigns include mascots are 37% more likely to grow their market share than those which don't, according to research, external published back in 2019.

 

[styles]

I wonder if correlation does not imply causation comes into play here though. Apple have created a mascot but are their sales going to increase as a result of the mascot or would they increase anyway?

 

[Broucek]

I have no special knowledge but I guess the question is whether the mascot makes things even better for a business that already has a compelling offering to current and potential customers. If the business is weak, the mascot would probably become a target for abuse/memes etc.

Also...... clippy!