British Rail used named trains as a marketing tool with appropriate branding, publicity and announcements - why todays railway doesn't use them to similar effect is beyond me, so well done LNER!
Are they going to have a headboard and/or announce the train as 'The Carolean Express' on the passenger information systems etc? If not, then it's not "well done LNER" since, as others have pointed out above, LNER are no longer identifying named trains in their PDF timetable, not even the 'Flying Scotsman' remains.
I agree in principle, but there does not seem any point attaching a name to a service which is otherwise indistinguishable from the ones running at 30min intervals before and after it. Giving services names makes sense if they are in some way distinct, such as running only daily or less, being noticably faster than the other services on the same route, or having different accomodation such as the Pullmans. Sleepers and boat trains are (or were) examples, like the Night Riviera, Irish Mail or Golden Arrow, and once-daily services like the Pines Express.
The modern high-frequency railway does not have many of those, and apart from sleepers even fewer that are visually distinct. The former full-length loco-hauled Liverpool Street - Harwich boat train, making one stop on route, could fittingly bear the name 'Hook Continental', but its present-day descendent, an outer-suburban MU on a semi-fast commuter trip extended to a couple more stops after Colchester, hardly deserves a name.
While named trains are most-appropriate for occasional services which are different in some way (such as the LNER services to Aberdeen/Inverness etc. and the IC125 diagrams on XC) I would
not agree that naming normal services is completely pointless. It adds a touch of glamour which is surely useful for marketing, even if only slightly. For example, assuming an Intercity service every 30 minutes between Kings Cross and Edinburgh with the faster workings (calling only at York and Newcastle) leaving London every hour on the hour and slower services (with additional stops at the likes of Doncaster and Berwick-upon-Tweed) at 30 minutes past, I would still like to see the 10:00 from KGX named the 'Flying Scotsman'.
Naming them is a bit pointless unless you print them in the timetable, put them on the screens, and announce them onboard. Would be nice to have more, though.
(First)GWR used to annouce their named trains, such as 'The Pembroke Coast Express' and 'The Mayflower' on the platforms at the stations they managed when they were worked by IC125s. Not sure if they still do or whether the 800s/802s annouce(d) them onboard. I cannot remember on-board annoucements mentioning the name on the IC125s but then I don't think they had automated on-board announcements at all.
With the IC125s, FirstGWR used to put the name (and an associated logo) of the named train on the paper window blinds. Now that the new trains have electronic destination displays on them it should be easier to display the name for named trains, but probably not the logo.
In my view named trains should be identified as such in
all of the following places:
- Printed & PDF timetables
- Station/Platform announcements
- Exterior electronic destination displays on the train
Ideally, they would also be identified on:
- Electronic information displays on stations/platforms
- on-board passenger information systems (not sure if this should apply to announcements, or only to the visual displays, given the complains of too many announcements)