Multiple business leaders have hit out at the looming prospect of a second national lockdown in England, saying the potential damage "is immense".
Businessman Luke Johnson says the country cannot afford another lockdown.
"We [the UK] are over £2 trillion in debt now...and I think the government has neglected to account for the total loss of the lockdown," he says.
The government maintains it has struck a balance between protecting jobs, the economy and saving lives.
Mr Johnson adds: "The damage to confidence, entrepreneurs, investors, the destruction of jobs, unemployment and the social and welfare costs are immense."
This week, the London Ambulance Service revealed that it is now attending an average of 37 suicides a day, up from 22 a day in 2019.
"I think that is a direct consequence of lockdown. People are losing their jobs, they are lonely, depressed, the mental health toll on the country is exponential," says Mr Johnson, who formerly ran Pizza Express, Patisserie Valerie and the Giraffe chain.
"I think it will be much worse this winter because people can't go out into the sunshine and treat it as an extended sabbatical.
"It's going to be much grimmer."
He says his main problem with the government's strategy is that there is no clear "exit plan" for the pandemic and coronavirus restrictions.
"Before we were told it was a few weeks, and there's a suspicion it could be a few months. If Christmas is cancelled, that's it for many businesses," warns Mr Johnson.